Guided Health – Consumer TrendSights Analysis, 2023
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Guided Health – Consumer TrendSights Report Overview
Digital platforms are playing a vital role in consumer wellness. It is the information economy. Consumers are well-informed and health-conscious. These consumers now more confidently embrace an abundance of new information tools, enabling more informed health-driven choices.
The “Guided Health” consumer trendsights research report is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.
TrendSights: Guided Health
Key Trend Drivers | • Personalized Nutrition
• Clarity for Healthy Eating • Self-Medication Demand • Gamification |
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Guided Health Trendsights - Importance
Demand for the Health & Wellness theme has grown among consumers, especially since COVID-19. With concern for health on the rise, consumers have been actively searching for solutions to live a healthier lifestyle. The guided health trend shows high relevance in multiple categories in the food service, retail, and consumer goods sectors, as consumers show interest in personalized nutrition. For instance, the growing regulation of health labeling on menus allows brands to promote personalized nutrition.
It is, therefore, important for brands to offer health guidance for consumers who wish to self-medicate more often. This growing consumer health demand demonstrates the opportunity for brands to offer personalized digitally driven healthcare solutions through the product purchase journey.
Key Trend Drivers in the Guided Health
The key trend drivers for guided health are personalized nutrition, clarity for healthy eating, self-medication demand, and gamification.
Gamification-Manufacturers are gamifying health trackers through interactive approaches e.g. chatbots. This type of innovation would appeal especially to digitally savvy younger generations, who are influenced by “smart” technology.
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Guided Health – Innovations by Brands
Manufacturers are gamifying health trackers through interactive approaches (e.g. chatbots). This type of innovation would appeal especially to digitally-savvy younger generations, who are influenced by “smart” technology. Furthermore, leaders in retail, consumer goods, food supplements, and personal care are using AI technology to suggest personalized health solutions. This aligns closely with consumers who actively seek tailored products.
Youniq Health, US: Launched in 2022, Youniq Health is a smartphone app that provides nutritional recommendations depending on personal consumer data shared. According to the brand, the app considers a variety of aspects to create a tailored meal suggestion. The app’s AI algorithm can connect to nearby grocery stores and generate meal suggestions that take 20 minutes to prepare. The app can also use AI analysis to compile recipes from ingredients available in the fridge.
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Guided Health – Future Outlook
Long-term, new R&D and regulatory developments in guided health will make the technology platform more accessible to consumers. For example, stricter regulation in data sharing will build consumer confidence in using health management platforms. In addition, brands should put more investment in research for digital health management (e.g. piloting health management platforms with emerging wearable tech). This investment will help the brand align with future consumer lifestyles.
Scope
• Manufacturers are gamifying health trackers through interactive approaches (e.g. chatbots).
• This type of innovation would appeal especially to digitally-savvy younger generations, who are influenced by “smart” technology.
• Leaders in retail, consumer goods, food supplements, personal care are using AI technology to suggest personalized health solutions. This aligns closely with consumers who actively seek tailored products.
Key Highlights
- Manufacturers are gamifying health trackers through interactive approaches (e.g. chatbots).
- This type of innovation would appeal especially to digitally-savvy younger generations, who are influenced by “smart” technology.
- Leaders in retail, consumer goods, food supplements, and personal care are using AI technology to suggest personalized health solutions. This aligns closely with consumers who actively seek tailored products.
Reasons to Buy
- Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
- Identify interesting new and emerging concepts, products, and ideas on offer in retail, food service, online spaces, and beyond.
- Understand how new concepts and ideas fit into or challenge current consumer trends.
- Gain insight and inspiration for innovation programs and new product development.
Health
Carrefour
FoodiYou
Revea
Woofer
Nestlé
Table of Contents
Frequently asked questions
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Why are consumers searching for solutions to live a healthier lifestyle?
With concern for health on the rise post-COVID-19 pandemic, consumers have been actively searching for solutions to live a healthier lifestyle.
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What are the key guided health trend drivers?
The key trend drivers for guided health are personalized nutrition, clarity for healthy eating, self-medication demand, and gamification.
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Why are manufacturers gamifying health trackers?
Manufacturers are gamifying health trackers through interactive approaches (e.g. chatbots) to attract digitally-savvy younger generations, who are influenced by “smart” technology.
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