Healthy Snacks Market Size, Share, Trends and Analysis by Region, Products and Segment Forecast to 2030

Accessing the in-depth insights from the ‘Healthy Snacks’ report can help you:

• Make informed decisions about market entry, technology adoption, and project planning
• Identify your competitors’ capabilities to stay ahead in the market
• Identify promising segments (products), growth trends, regional trends, and markets to expand your regional presence, product portfolio, and discover successful investment opportunities.
• Anticipate changes in demand and adjust your business development strategies.
• Identify ongoing potential projects across regions.

How is our ‘Healthy Snacks’ report different from other reports in the market?

• The report presents in-depth market sizing and forecasts at a segment level for more than 15 countries, including historical and forecast analysis and market assessment for the period 2020-2030.
• Detailed segmentation by product – Breakfast Cereals, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies (Sweet Biscuits), Energy Bars, Ethnic/Traditional Snacks, Meat Snacks, Morning Goods, Nuts & Seeds, Popcorn, Potato Chips, Pretzels, Processed Snacks, Savory Biscuits
• The report offers insights into the industry value chain, along with the drivers and challenging factors impacting the market.
• The report provides information on Health & Wellness: mega-trends, Health & Wellness: Trend Analysis,
• The report also covers consumer survey results highlighting the factors influencing the choice of consumers while choosing a product.
• The section on competitive landscape includes information on the recent developments & their impact and recent mergers & acquisitions.
• Competitive profiling and benchmarking of key players in the market provide a deeper understanding of industry competition.

We recommend this valuable source of information to anyone involved in:

• Snacks Manufacturing
• Foodservice Sector
• Regulations and Policy Making
• Independent Research
• BI analysts
• Venture Funding
  

Healthy Snacks Market Overview

The global healthy snacks market will be valued at $74.6 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 6.0% over the forecast period. Snacks that offer health benefits by product attributes such as cholesterol-free, gluten-free, fat-free, reduced sodium/salt, added vitamins, and added fiber/pre-biotic, among others, are classified as healthy snacks. Increasing awareness of health and wellness among consumers is the major contributor to the growing demand for health snacks across the globe. Additionally, a rise in vegan and plant-based diets and rising disposable income, and middle-class expansion are also expected to drive market growth over the forecast period.

Healthy Snacks Market Outlook, 2023-2030 ($ Billion)

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The increasing trend of health consciousness and rising disposable income are expected to significantly impact the food industry, particularly the healthy snacks sector. Consumers are becoming more health-aware and seeking convenient and nutritious alternatives to traditional snacks. Rising disposable income is anticipated to play a pivotal role in this transformative shift. As disposable incomes rise, consumers are willing to spend more on products that align with their health and wellness goals. The escalating awareness of the health risks associated with high-calorie, sugary, and salty snacks has led to a shift in consumer preferences toward healthier options. Consequently, the demand for nutritious snacks that are low in sugar, sodium, and unhealthy fats is expected to grow over the coming years.

Manufacturers in the healthy snacks industry continuously introduce new and innovative product offerings with unique flavors and ingredient combinations. These innovations attract consumer attention and create excitement in the market. The introduction of novel ingredients, such as exotic fruits or ancient grains, appeals to adventurous consumers looking for diverse and flavorful snack options. For instance, Bare Snacks offers pineapple chips, strawberry banana chips, apple chips, coconut chips, and several other fruit-based chips.

In addition to introducing new products, healthy snack manufacturers are investing more in marketing and awareness campaigns. These companies are trying to reach a wider audience through social media, influencer marketing, and collaboration with prominent influencers. For instance, during the Indian Premier League 2023, dry fruit snack brand Happilo collaborated with Royal Challengers Bangalore team to leverage their players’ popularity to promote Happilo’s healthy and quick snackable options. Marketing strategies of this kind are expected to prove instrumental in reaching a wider audience and educating consumers about the benefits of healthy snacks, leading to increased adoption.

All these efforts are resulting in the growing popularity of healthy snacks in recent years. However, despite the rising demand, the growth of the healthy snacks industry is affected by the challenges posed by high costs. Manufacturers of healthy snacks often prioritize natural, organic, and non-GMO ingredients, which are available at premium prices compared to conventional options. Additionally, sourcing these specialized ingredients may involve higher transportation and supply chain costs, further increasing the overall production expenses.

Healthy Snacks Market Segmentation by Product

The healthy snacks market by product is bifurcated into breakfast cereals, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), energy bars, ethnic/traditional snacks, meat snacks, morning goods, nuts & seeds, popcorn, potato chips, pretzels, processed snacks, and savory biscuits. Breakfast cereals accounted for the largest revenue share in 2022. In recent years, breakfast cereals have transitioned from being exclusively associated with morning meals to becoming popular healthy snacks to consume throughout the day. Breakfast cereals often contain a combination of whole grains, vitamins, and minerals, providing a nutrient-rich snack option. Many manufacturers have adapted their products to include higher fiber content, reduced sugar, and lower saturated fats, aligning with consumers’ preferences for healthier choices.

The meat snacks segment including products such as chicken breast strips, steak bites, jerky meat, pork chops, etc is projected to record the fastest growth from 2023 to 2030. In recent years, meat snacks have experienced a surge in popularity as a preferred choice among consumers looking for convenient, flavorful, and protein-rich options. Traditionally viewed as occasional treats or jerky consumed during outdoor activities, meat snacks have evolved into a mainstream snack category. The rise of low-carb, high-fat diets like the ketogenic (keto) and paleolithic (paleo) diets has fueled the demand for snacks that align with these eating plans. Meat snacks, being naturally low in carbohydrates and high in protein, are well-suited to meet the requirements of such diets, making them a popular choice among followers of these dietary trends.

Popcorn is another product gaining popularity and poised for healthy growth over the forecast period. Popcorn is a whole grain, which means it retains its bran, germ, and endosperm, offering a rich source of vitamins, minerals, and fiber. Unlike many conventional snack options, air-popped popcorn is low in calories and fat, making it an attractive choice for health-conscious individuals. Additionally, it contains polyphenols, which have antioxidant properties, and it is gluten-free, appealing to those with dietary restrictions.

Healthy Snacks Market Share by Product 2023 (%)

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Healthy Snacks Market Analysis by Region

The health and wellness trend has significantly influenced the growth of the healthy snacks market in North America. Consumers in this region are increasingly conscious of their dietary choices and are actively seeking healthier options to maintain their well-being. The rise in health-related issues, such as obesity and diabetes, has led to a growing demand for snacks that are low in calories, sugar, and unhealthy fats, while high in essential nutrients and natural ingredients. As a result, manufacturers have responded by developing and promoting a wide array of nutritious and wholesome snacks to cater to health-conscious consumers in North America.

The health and wellness trend, preference for natural and organic products, the rise of plant-based & vegan diets, and the emphasis on portion control and snacking frequency have all contributed to the increasing demand for nutritious and wholesome snacks in the region. As these factors continue to shape consumer preferences, the healthy snacks industry in North America is poised for sustained growth and offers significant opportunities for food manufacturers and retailers to capitalize on this growing market segment.

Similar to North America, Europe has also witnessed a significant increase in health awareness and the adoption of wellness-focused lifestyles. Europe is a culturally diverse region with varying dietary preferences and traditions. Different countries within Europe have unique snacking habits and tastes. For instance, breakfast cereals accounted for half of the total revenue in France in 2023. Whereas, in Spain, cookies and morning goods contributed most of the healthy snacks market revenue in 2023.

As a result of the diversity within countries, the healthy snacks market in Europe is characterized by a wide array of products catering to different regional preferences. Manufacturers are innovating and tailoring their snack offerings to suit the specific tastes and dietary requirements of European consumers, making the market highly diverse and dynamic.

North America Healthy Snacks Market Share by Country 2023 (%)

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Healthy Snacks Market - Competitive Landscape

Competition in the healthy snacks industry is characterized by the presence of different market leaders across different product categories. Companies operating in the market have a stronghold in their respective product category offerings. For instance, Kellogg’s Company has a stronghold in the breakfast cereals market, whereas the cookies (sweet biscuits) market is dominated by Mondelez International, Inc. Companies such as General Mills Inc., Campbell Soup Company, and PepsiCo, Inc. have a widespread presence, capturing considerable market share in more than one product categories.

Apart from these established players, many startups and smaller companies are entering the healthy snacks market, bringing innovative and niche products to the table. Additionally, larger food and beverage corporations are expanding their portfolios by acquiring or launching their own healthy snack brands to capitalize on the growing demand for healthier options. The competitive landscape in the healthy snacks market is shaped by factors such as product innovation, taste, pricing, brand recognition, distribution channels, and marketing strategies. To maintain a competitive edge, companies often focus on sustainability, clean labeling, and meeting specific dietary requirements, such as vegan, gluten-free, or non-GMO products.

Leading Players in the Healthy Snacks Market

• Campbell Soup Company
• General Mills Inc.
• Kellogg’s Company
• Mondelez International, Inc
• Nestle SA
• PepsiCo, Inc.
• Post Holdings Inc
• The Hershey Company
• Three Squirrels Co Ltd
• Utz Quality Foods

Other Healthy Snacks Market Vendors Mentioned

Clif Bar & Company, Intersnack Group GmbH & Co. KG, Khong Guan Biscuit Factory (S) Pte Ltd, Viz Branz Limited, Wonderful Pistachios & Almonds LLC, and Yao Sheng Ji, among others.

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Healthy Snacks Market Segments

GlobalData Plc has segmented the healthy snacks market report by product and region:

Healthy Snacks Market Product Outlook (Revenue, $ Million; 2020-2030)

• Breakfast Cereals
• Cakes, Pastries & Sweet Pies
• Cereal Bars
• Cookies (Sweet Biscuits)
• Energy Bars
• Morning Goods
• Savory Biscuits
• Ethnic/Traditional Snacks
• Meat Snacks
• Nuts & Seeds
• Popcorn
• Potato Chips
• Pretzels
• Processed Snacks

Healthy Snacks Market Regional Outlook (Revenue, $ Million; 2020-2030)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Italy
  • Spain
  • UK
  • Rest of Europe
• Asia-Pacific
  • Australia
  • China
  • India
  • Japan
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Chile
  • Rest of Latin America
• Middle East & Africa
  • Egypt
  • South Africa

Scope

This report provides overview and value for healthy snacks.

It identifies the key trends impacting growth of the market over the next 12 to 24 months, split into four categories: driver & challenges analysis, health & wellness trends, and consumer trends.

It includes global market forecasts for the healthy snacks industry and analysis of company filings.

It contains details of M&A deals in the healthy snacks space.

The detailed value chain consists of seven main aspects: raw material suppliers, manufacturers/producers, packaging suppliers, distributors/wholesalers, retailers, marketing & advertising, and consumers.

Reasons to Buy

This market intelligence report offers a thorough, forward-looking analysis of the global healthy snacks market, key vendor outlook, and key opportunities in a concise format to help executives build proactive and profitable growth strategies.

Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in healthy snacks market.

With more than 50 charts, the report is designed for an executive-level audience, boasting presentation quality.

The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in healthy snacks market.

The broad perspective of the report coupled with comprehensive, actionable detail will help healthy snacks providers, investors, and other stakeholders succeed in the growing healthy snacks market globally.