Identifying and Unlocking Growth in the Household Care Industry

Household Care Industry Report Overview

The household care market size was $305 billion in 2022. Since the pandemic, the desire to stay healthy and live in a disease-free environment has increased the popularity of home care products among consumers. Following the COVID-19 pandemic, in 2021, consumer demand for laundry aids and detergents, toilet care, tissue, and hygiene products rose as people became more conscious of personal and household hygiene. However, consumers’ heightened expectations will challenge the market for household care goods. But the market is expected to witness a Y-o-Y value growth in 2027.

Household Care Market Outlook, 2022-2027, ($ Billion)

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The ‘Identifying and Unlocking Growth in the Household Care Industry’ report explores the trends currently shaping purchasing behavior as consumers navigate economic instability and adopt new hygiene practices. The report also discusses the regional landscape of the household care industry across various categories as well as the channels used to purchase the products.

Household Care Market Segmentation by Categories

In 2022, tissue and hygiene accounted for the highest category share in terms of both value and volume

The key categories in the household care industry are tissue and hygiene, textile washing products, general-purpose cleaners, and dishwashing products, among others. Moreover, general-purpose cleaners is set to post the highest value share in 2027. This is because the pandemic fueled the demand for this category due to a surge in hygiene and cleanliness. Textile washing products are forecasted to grow steadily as innovation drives consistent growth in this category.

Household Care Market Analysis by Categories, 2022(%)

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Household Care Market Segmentation by Regions

In 2022, the Americas (North America and Latin America) had the highest market share

The regional landscape of the household care industry includes Africa, Asia, Australasia, East Europe, Latin America, Middle East North Africa, North America, and West Europe. In 2022, Asia had the second-largest market share as well as the fastest growth during the forecast period owing to the region’s large population and rising disposable incomes. The consumer adoption of new cleaning routines in the market is the driving factor behind the rising demand for household cleaning products across regions.

Household Care Market Analysis by Regions, 2022 (%)

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Household Care Market Segmentation by Channels

In 2022, hypermarkets & supermarkets accounted for the highest channel share

The key channels used by consumers to purchase household care products are hypermarkets & supermarkets, e-retailers, direct sellers, department stores, convenience stores, cash & carries & warehouse clubs, B-2-B supply, and pharmacies/drugstores, among others. Moreover, the e-retailer channel will continue to grow in usage after the global pandemic as consumers adopt new cleaning routines. The slowing growth in the traditional channels during the forecast period reflects this maturing market changes.

The online channel is expected to register the highest growth during the projection period owing to the channel’s growing usage and popularity. An increase in the sales of household cleaning products, mainly through e-commerce portals and company websites, is likely to boost the growth of the online distribution channel in the coming years.

Household Care Market Analysis by Channels, 2022(%)

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Household Care Market – Future Considerations

The key future considerations for industry players include new regulations to boost sustainability, the rise of private labels, and a demand for refillable products.

As a means to boost sustainability, the UK government is considering a ban on plastic wet wipes. This is part of a wider government initiative called Plan for Water, which involves the Department for Environment, Food and Rural Affairs (DEFRA) working to improve England’s water quality. Several manufacturers, including pharmacy chain Boots and supermarket giant Tesco, have already stopped stocking and selling these wet wipes. This a potential opportunity for manufacturers to launch fully biodegradable wet wipe options.

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Segments Covered in the Report

Household Care Market Categories Outlook (Value, $ Billion)

• Tissue and Hygiene
• Textile Washing Products
• General-Purpose Cleaners
• Dishwashing Products

Household Care Market Regional Outlook (Value, $ Billion)

• Africa
• Asia
• Australasia
• East Europe
• Latin America
• Middle East North Africa
• North America
• West Europe

Household Care Market Channels Outlook (Value, $ Billion)

• Hypermarkets & Supermarkets
• E-Retailers
• Direct Sellers
• Department Stores
• Convenience Stores
• Cash & Carries & Warehouse Clubs
• B-2-B Supply
• Pharmacies/Drugstores

Scope

• Respond to the growing consumer demand for more effective cleaning products at an affordable price.
• Invest in setting up proper systems to trial and launch refillable and reusable options and be able to scale them.
• Ensure new product innovations that highlight safety and wellbeing without compromising on cost.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.