Household Products Market Opportunities, Trends, Growth Analysis and Forecast to 2028
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Household Products Market Report Overview
The household products market size was valued at $314 billion in 2023. Growing consumer concerns about health and hygiene are creating a surge in demand for anti-bacterial, plant-based, and natural household products. Moreover, rising environmental concerns among consumers are stimulating the adoption of sustainable and eco-friendly household products. These factors are expected to drive the household products market growth at a CAGR of more than 4% from 2023 to 2028.
Household Products Market Outlook 2023-2028 (USD Billion)
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The household products market research report provides an overview of the global household products sector by category for 2023-2028. It identifies 10 high-potential countries across five regions in terms of economic development, governance, socio-demography, and technological infrastructure. In addition, the report entails a comprehensive understanding of distribution channels operating in the segment and gives a detailed account of the packaging materials based on volume sales of products. It also evaluates the competitive landscape, which includes information on segment dynamics and market player details.
Market Size (2023) | $314 billion |
CAGR (2023-2028) | >4% |
Key Categories | · Tissue & Hygiene
· Textile Washing Products · General Purpose Cleaners · Others |
Key Regions | · Asia-Pacific
· Middle East and Africa · Americas · Western Europe · Eastern Europe |
Key Distribution Channels | · Hypermarkets & Supermarkets
· Convenience Stores · B-2-B supply · E-retailers |
Key Pack Material | · Flexible Packaging
· Rigid Plastics · Paper & Board · Rigid Metal · Glass |
Key Leading Players | · Procter & Gamble
· Unilever · Reckitt Benckiser · Kimberly-Clark Corporation · Henkel |
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Household Products Market Segmentation by Categories
The key categories in the household products market are tissue & hygiene, textile washing products, general purpose cleaners, and others. The tissue & hygiene category accounted for the highest sales revenue in 2023. This was distantly followed by textile-washing products.
Household Products Market Analysis by Categories, 2023 (%)
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Household Products Market Segmentation by Regions
The key regions in the household products market are Asia-Pacific, the Middle East and Africa, the Americas, Western Europe, and Eastern Europe. In 2023, the Americas garnered the highest household products market revenue. An increase in health and wellness concerns has created demand for household hygiene products, supporting the sector’s growth.
Household Products Market Analysis by Region, 2023 (%)
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Household Products Market Segmentation by Distribution Channels
The key distribution channels in the household products market are hypermarkets & supermarkets, convenience stores, B-2-B supply, and e-retailers, and others. In 2023, hypermarkets & supermarkets was the most preferred distribution channel. Convenience stores and B-2-B supply were other popular channels with significant household product market sales during the same year.
Household Products Market Analysis by Distribution Channel, 2023 (%)
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Household Products Market Segmentation by Pack Materials
The key pack materials used in the household products market are rigid plastics, flexible packaging, glass, paper & board, and rigid metal. In 2023, flexible packaging emerged as the most used pack material in the household products market, followed by rigid plastics.
Bag/sachet was the most widely used pack type in the household products sector in 2023, followed by bottle and carton.
Household Products Market Analysis by Pack Materials, 2023 (%)
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Household Products Market – Competitive Landscape
A few of the leading household products market players are Procter & Gamble, Unilever, Reckitt Benckiser, Kimberly-Clark Corporation, and Henkel, among others. In 2023, Procter & Gamble accounted for the highest household products market share. The company emerged as the market leader with the highest household products product sales through various brands including Tide and Ariel. Charmin, Bounty, and Downy were among other popular brands from the company.
Household Products Market Analysis by Leading Players, 2023 (%)
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Segments Covered in this Report
Household Products Category Outlook (Share, %, 2023)
- Tissue & Hygiene
- Textile Washing Products
- General Purpose Cleaners
- Others
Household Products Regional Outlook (Share, %, 2023)
- Asia-Pacific
- Middle East and Africa
- Americas
- Western Europe
- Eastern Europe
Household Products Distribution Channel Outlook (Share, %, 2023)
- Hypermarkets & Supermarkets
- Convenience Stores
- B-2-B supply
- E-retailers
Household Products Packaging Material Outlook (Share, %, 2023)
- Rigid Plastics
- Flexible Packaging
- Glass
- Paper & Board
- Rigid Metal
Scope
This report brings together multiple data sources to provide a comprehensive overview of the global household products sector, analyzing data from 108 countries. It includes an analysis of the following –
- Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions—Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe—highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
- Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including household products, over 2018–28 at global and regional levels.
- High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
- Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023–28, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region.
- Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
- Key distribution channels: Provides an analysis of the leading distribution channels in the global household products sector in 2023. It covers “dollar stores”, variety stores and general merchandise retailers, cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, e-retailers, health & beauty stores, hypermarkets & supermarkets, para pharmacies/drugstores, and others.
- Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023–28) for various pack materials, pack types, closures, and primary outer types based on volume sales of household products.
Key Highlights
With growing wellbeing concerns among consumers, there has been an increase in demand for household products with health and wellness aspects. Consumers are also seeking household products with multiple benefits as they perceive them to be of good value for money. Consumers are prioritizing transparency regarding the ingredient usage owing to health concerns. Therefore, brands are focusing on introducing safe ingredients in household products to attract consumers.
Reasons to Buy
Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail.
- This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, which can help companies in revenue expansion.
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
Unilever
Reckitt Benckiser
Kimberly-Clark Corporation
Henkel
Table of Contents
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Figures
Frequently asked questions
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What was the household products market size in 2023?
The household products market size was valued at $314 billion in 2023.
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What will be the estimated household products market CAGR during 2023-2028?
The household products market will grow at a CAGR of more than 4% from 2023 to 2028.
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Which was the leading category in the household products market in 2023?
The leading category in the household products market was tissue & hygiene in 2023.
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Which distribution channel dominated the household products market in 2023?
Hypermarkets & supermarkets were the largest contributing distribution channel in the household products market in 2023.
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Which are the leading household products market players?
Procter & Gamble, Unilever, Reckitt Benckiser, Kimberly-Clark Corporation, and Henkel are a few of the leading household products market players.
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