Ireland Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights
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Ireland Beer and Cider Market Report Overview
Ireland Beer and Cider Market Outlook, 2022-2028 (LCU Billion)
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The beer and cider market size in Ireland was LCU3.34 billion in 2022 and will grow at a CAGR of more than 1% during 2023-2028. Consumers have been becoming increasingly concerned about the adverse impact of their purchases on the environment. Concurrently, the regulatory environment around the world, including the Republic of Ireland, has been becoming more stringent on plastic usage by manufacturers.
Market Size (2022) | LCU3.34 billion |
CAGR (2023-2028) | >1% |
Historical Period | 2017-2022 |
Forecast Period | 2023-2028 |
Key Distribution Channels | · On-Premise
· Off-Premise |
Key Packaging Materials | · Metal
· Glass · PET |
Key Packaging Types | · Can
· Bottle · Keg |
Leading Companies | · Diageo, Ireland
· Heineken Ireland · C&C Gleeson · C&C (Ireland) · Molson Colors Ireland |
Leading Brands | · Guinness
· Heineken · Coors · Carlsberg · Budweiser |
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The Ireland beer and cider market research report offers an in-depth analysis of the beer and cider industry. It covers an introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections.
Ireland Beer and Cider Market – Competitive Landscape
Ireland Beer and Cider Market Analysis by Companies, 2022 (%)
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The report offers the market share and growth in terms of volume and value of the top-performing Ireland beer and cider companies. A few of the leading companies in the Ireland beer and cider market are:
- Diageo, Ireland
- Heineken Ireland
- C&C Gleeson
- C&C (Ireland)
- Molson Colors Ireland
In 2022, Diageo, Ireland was the leading company in the Ireland beer and cider market. Diageo Ireland’s volume sales grew in 2022. The brand’s zero-alcohol beer offering, Guinness Zero, grew in volume. In the coming years, Guinness Zero will continue to grow significantly. In July 2023, Diageo announced its plan to invest in its new facility in Dublin. With this new facility, the company aims to increase the production of Guinness globally.
Ireland Beer and Cider Market Segmentation by Packaging Type
Ireland Beer and Cider Market Analysis by Packaging Type, 2022 (%)
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The key packaging types in the beer and cider market in Ireland are can, bottle, and keg. Keg had the major market volume share in 2022. The key packaging materials in the Ireland beer and cider market are metal, glass, and PET. The metal packaging material had the highest volume in 2022.
Amid rising sustainability concerns among consumers, beer and cider manufacturers have been making moves to reduce their plastic and carbon footprint. For instance, Heineken Ireland removed plastic bottles made of PET from its product portfolio. The company has also taken out four million plastic packaging pieces from its portfolio.
Ireland Beer and Cider Market Segmentation by Distribution Channels
Ireland Beer and Cider Market Analysis by Distribution Channels, 2022 (%)
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The key distribution channels in the beer and cider market in Ireland are off-premise and on-premise. The on-premise distribution channel accounted for the highest value share in 2022. The segment comprises of volume sold for “immediate consumption” at the point of purchase including eating, drinking, and accommodation (EDA) and other on-premise channels. However, it excludes products purchased from retail outlets for consumption on the go.
Ireland Beer and Cider Market – Top Brands
Ireland Beer and Cider Market Analysis by Brands, 2022 (%)
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The report offers the market share and growth in terms of volume and value of the top-performing Ireland beer and cider brands. A few of the leading brands in the Ireland beer and cider market are:
- Guinness
- Heineken
- Coors
- Carlsberg
- Budweiser
Guinness was the leading brand with the highest value in 2022.
Segments Covered in the Report
Ireland Beer and Cider Market Distribution Channel Outlook (Value, LCU Billion, 2017-2028)
- On-Premise
- Off-Premise
Ireland Beer and Cider Market Packaging Material Outlook (Value, LCU Billion, 2017-2028)
- Metal
- Glass
- PET
Ireland Beer and Cider Market Packaging Type Outlook (Value, LCU Billion, 2017-2028)
- Can
- Bottle
- Keg
Key Highlights
- Growing health awareness: The coronavirus (COVID-19) pandemic amplified consumers’ health awareness. Additionally, the government also increased the minimum prices of alcoholic beverages in a bid to discourage consumers from excessive drinking. Consumers’ shift away from alcohol has been evident and is more prominent in Gen-Z consumers. The trend will dent the sector’s volume in the coming years.
- Reopening of bars and restaurants: With most of the COVID-19 restrictions lifted in 2022, Irish consumers visited on-premise outlets more often in the year. Tourism grew significantly; pushing up the demand for alcoholic beverages at hotels, restaurants, and bars in 2022.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Ireland beer and cider industry. The report provides up-to-date competitive intelligence using historical and forecast data to improve your corporate strategic planning.
- Evaluate the current emerging trends and future growth opportunities in the Ireland beer and cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream, and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Utilize the detailed data available to analyze the market at various levels. This will help you make informed decisions regarding potential threats and growth opportunities for your company.
Heineken Ireland
C&C Gleeson
C&C (Ireland)
Molson Coors Ireland
Molson Coors Ireland
Comans Wholesale Ltd
Richmond Marketing
Table of Contents
Frequently asked questions
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What was the Ireland beer and cider market size in 2022?
The beer and cider market size in Ireland was LCU3.34 billion in 2022.
-
What will the Ireland beer and cider market growth rate be during the forecast period?
The beer and cider market in Ireland will grow at a CAGR of more than 1% during 2023-2028.
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Which was the leading distribution channel in the Ireland beer and cider market in 2022?
In 2022, on-premise accounted for the highest distribution channel share in the Ireland beer and cider market.
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Which was the leading packaging type in the Ireland beer and cider market in 2022?
Keg was the leading packaging type in the Ireland beer and cider market in 2022.
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