Italy Beverages Consumption Trends and Forecasts Tracker, Q4 2023
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Italy Beverages Market Report Overview
The Italy beverages market size was 8.30 billion liters (BL) in Q4 2023. The Italy beverages market research report offers comprehensive consumption volume data across several beverage categories for Q4 2023. Furthermore, the report precisely lists new product launches and highlights the latest beverage industry performance and developments every quarter.
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Italy Beverages Market Segmentation by Categories
Italy Beverages Market Analysis by Categories, Q4 2023 (%)
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Soft drinks, hot drinks, and alcoholic drinks among others are the primary Italy beverages market categories. In Q4 2023, soft drinks accounted for the highest beverages market share in Italy.
Soft drinks: The primary sub-categories are packaged water, enhanced water, flavored water, carbonates, and juice among others. Packaged water accounted for the highest consumption volume in Q4 2023. An increase in tourist arrivals, social gatherings, and outdoor events supported the category’s growth. Moreover, health-conscious consumers preferred packaged water owing to its healthy image, which contributed to overall volume expansion.
Soft Drinks Beverages Market Analysis by Sub-Categories, Q4 2023 (%)
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Hot drinks: Hot coffee, hot tea, and other hot drinks are the main sub-categories within the hot drinks sector. Hot coffee was the most consumed sub-category in Q4 2023. Factors such as increased tourism and the continued rise in HoReCa (hotels, restaurants and cafes) consumption drove the market growth.
Dairy and soy drinks and milk alternatives: The key sub-categories are condensed milk, drinking yogurt, and fermented milk among others. Among the segments, white milk accounted for the highest volume in Q4 2023.
Alcoholic drinks: Beer, cider, and fortified wine among others, are the main sub-categories. In Q4 2023, still wine was the leading sub-category with the highest consumption volume.
Time Period | Q4 2023 |
Consumption Volume (Q4 2023) | 8.30 billion liters (BL) |
Key Segments | · Soft Drinks
· Hot Drinks · Dairy and Soy Drinks and Milk Alternatives · Alcoholic Drinks |
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Segments Covered in the Report
Italy Beverages Market Segments Outlook (Volume, Billion Liters, Q4 2023)
- Soft Drinks
- Packaged Water
- Enhanced Water
- Flavored Water
- Carbonates
- Juice
- Nectars
- Still Drinks
- Squash/Syrups
- Fruit Powders
- Iced/RTD Tea Drinks
- Iced/RTD Coffee Drinks
- Sports Drinks
- Energy Drinks
- Bulk/HOD Water
- Hot Drinks
- Hot Tea
- Hot Coffee
- Other Hot Drinks
- Dairy & Soy Drinks & Milk Alternatives
- White Milk
- Flavored Milk
- Drinking Yogurt
- Condensed Milk
- Evaporated Milk
- Soymilk
- Fermented Milk
- Grain, Nut, Rice & Seed Milk Alternative Drinks
- Alcoholic Drinks
- Beer
- Cider
- Flavored Alcoholic Beverages
- Fortified Wine
- Brandy
- Gin & Genever
- Liqueurs
- Rum
- Sorghum Beer
- Sparkling Wine
- Specialty Spirits
- Still Wine
- Tequila & Mezcal
- Vodka
- Whisk(e)y
Scope
The report provides:
- Comparison of consumption volumes for Q4 2023 vs Q4 2022 and moving annual totals (MAT). Preliminary data for the full year of 2022, and predictions for 2023 across all beverage categories.
- Carbonates consumption data for Q4 2023 vs Q4 2022 and moving annual totals (MAT). Preliminary data for 2022, and predictions for 2023 by regular vs low-calorie, and primary flavor.
- An economic mood indicator with industry confidence levels assessment, private label performance vs brands, and price trends.
- Latest quarterly trends and assumptions for 2023 with valuable analyzed drivers.
Reasons to Buy
- Learn about the latest trends in Italy’s beverage industry to help with your strategic planning.
- Investigate the latest quarterly and emerging annual trends in Italy to back your marketing initiatives.
- Examine the 2023 prediction for the beverage sector to make knowledgeable choices about your firm’s future in the industry.
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity.
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation.
Table of Contents
Frequently asked questions
-
What was the Italy beverages market consumption volume in Q4 2023?
The beverage market consumption volume in Italy was 8.30 billion liters (BL) in Q4 2023.
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What are the key categories in the Italy beverages market?
The key categories in the Italy beverages market are soft drinks, hot drinks, and alcoholic drinks among others.
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Which was the leading category in the Italy beverages market in Q4 2023?
In Q4 2023, soft drink was the leading category in the Italy beverages market.
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Which are the key sub-segments in the soft drinks category?
The primary sub-categories are packaged water, enhanced water, flavored water, carbonates, and juice among others.
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