Italy Over-the-Counter (OTC) Healthcare Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026
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The over-the-counter (OTC) healthcare market in Italy was valued at $3.8 billion in 2021. The market is projected to grow at a CAGR of less than 1% during the forecast period. The Italy OTC healthcare market was led by cough and cold preparations in value terms. However, the medicated skin products category is forecasted to register the fastest value growth during 2021-2026. Within the distribution channels, drug stores & pharmacies were the largest distribution channel in the Italy OTC healthcare sector.
The Italy OTC healthcare market report provides insights on high-growth markets to target, trends in the usage of category level distribution data, and companies market shares.
Italy OTC healthcare market overview
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What are the key categories in Italy OTC healthcare market?
The key categories in the Italy OTC healthcare market are analgesics, cough & cold preparations, first aid kits, indigestion preparations, medicated skin products, plasters & bandages, topical OTC medicines, traditional medicines, vitamins & minerals, and other OTC healthcare products. In 2021, the cough and cold preparations category led the Italy OTC healthcare sector in terms of per capita consumption followed by analgesics and indigestion preparations.
Italy OTC healthcare market, by categories
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What are the key distribution channels in the Italy OTC healthcare market?
The key distribution channels in the Italy OTC healthcare market are drug stores & pharmacies, hypermarkets & supermarkets, convenience stores, food & drinks specialists, and cash & carries & warehouse clubs. Drug stores & pharmacies were the leading distribution channel in the Italy OTC healthcare sector in 2021 followed by hypermarkets & supermarkets and convenience stores.
Italy OTC healthcare market, by distribution channels
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Which are the key companies in the Italy OTC healthcare market?
Some of the key companies in the Italy OTC healthcare market are Bayer Ag, Procter & Gamble, Aziende Chimiche Riunite Angelini, Boehringer Ingelheim GmbH, Novartis, Johnson & Johnson Services Inc, Bracco SpA, GlaxoSmithKline, Reckitt Benckiser Group plc, and Holthaus Medical GmbH & Co KG.
Italy OTC healthcare market, by companies
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Market report scope
Market size (Year – 2021) | $3.8 billion |
CAGR | <1% |
Forecast period | 2021-2026 |
Key categories | Analgesics, Cough & Cold Preparations, First Aid Kits, Indigestion Preparations, Medicated Skin Products, Plasters & Bandages, Topical OTC Medicines, Traditional Medicines, Vitamins & Minerals, and Other OTC Healthcare Products |
Key distribution channels | Drug Stores & Pharmacies, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and Cash & Carries & Warehouse Clubs |
Key companies | Bayer Ag, Procter & Gamble, Aziende Chimiche Riunite Angelini, Boehringer Ingelheim GmbH, Novartis, Johnson & Johnson Services Inc, Bracco SpA, GlaxoSmithKline, Reckitt Benckiser Group plc, and Holthaus Medical GmbH & Co KG |
Scope
- Overall sector value data with growth analysis for 2016-2026.
- Value and growth analysis for analgesics, cough and cold preparations, first aid kits, indigestion preparations, medicated skin products, plasters and bandages, topical OTC medicines, traditional medicines, vitamins and minerals, and other OTC healthcare products with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026.
- Market share of companies (in value terms) and private labels (in value terms) in 2021.
- Percentage of sales within each category through distribution channels such as cash and carries and warehouse clubs, convenience stores, drug stores, and pharmacies, food and drinks specialists, hypermarkets and supermarkets, and other general retailers.
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
- Analyze key distribution channels to identify and evaluate trends and opportunities.
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
- Significant emphasis on changes expected in the market will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
- Analysis of key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate). It also includes an economic summary of the country along with the labor market and demographic trends.
Procter & Gamble
Novartis
Aziende Chimiche Riunite Angelini
Boehringer Ingelheim GmbH
Johnson & Johnson Services Inc
GlaxoSmithKline
Bracco SpA
Sanofi-Aventis SA
Gima SpA
Table of Contents
Frequently asked questions
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What was the Italy OTC healthcare market size in 2021?
The OTC healthcare market size in Italy was valued at $3.8 billion in 2021.
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What is the Italy OTC healthcare market growth rate?
The OTC healthcare market in Italy is projected to grow at a CAGR of less than 1% during the forecast period.
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What are the key categories in the Italy OTC healthcare market?
The key categories in the Italian OTC healthcare market are analgesics, cough & cold preparations, first aid kits, indigestion preparations, medicated skin products, plasters & bandages, topical OTC medicines, traditional medicines, vitamins & minerals, and other OTC healthcare products.
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What are the key distribution channels in the Italy OTC healthcare market?
The key distribution channels used in the Italian OTC healthcare market are drug stores & pharmacies, hypermarkets & supermarkets, convenience stores, food & drinks specialists, and cash & carries & warehouse clubs.
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Which are the key companies in the Italy OTC healthcare market?
Some of the key companies in the Italian OTC healthcare market are Bayer Ag, Procter & Gamble, Aziende Chimiche Riunite Angelini, Boehringer Ingelheim GmbH, Novartis, Johnson & Johnson Services Inc, Bracco SpA, GlaxoSmithKline, Reckitt Benckiser Group plc, and Holthaus Medical GmbH & Co KG
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