Business of the J.League 2023 – Property Profile, Sponsorship and Media Landscape

Pages: 66 Published: August 23, 2023 Report Code: GDUKSPC122239

A complete overview of the commercial landscape of the 2023 J.League season. The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the clubs on an individual basis.

DAZN have media rights to show the J.League matches in Japan for this year’s season, having agreed an 11-year deal. Sport Digital have a deal in place to show the J.League in Austria, Germany and Switzerland. YouTube’s free-to-air deal includes broadcasting of the J.League in countries with no local broadcasters of the Japanese top-flight league. The J.League generates a total annual sponsorship revenue of $23.64 million for the 2023 season.

The league has two deals in place that GlobalData estimates to be each worth over $2 million annually: with Meiji Yasuda and NTT Data. The most recent deal the Argentine Primera División has agreed is with the Argentinian sports betting company, Bplay, a one-year deal worth $3 million annually. The commonest length of deal that brands have agreed with the J.League is for one year. All 19 of the J. League’s existing deals are scheduled to expire in Q4 of 2023, but 18 are single year deals which are expected to be renewed. GlobalData estimates that Nagoya Grampus will receive the most from sponsors across the 2023 season. Albirex Niigata are estimated to receive the smallest income from sponsorship partners according to GlobalData. The business & consumer services sector is the most prominent with 49 deals across J.League teams. Yokohama Marinos have the largest annual deal in place of all the teams in the competition. The club’s global beer partnership deal with Asahi Super Dry is worth $3.5 million annually, however it is a joint deal with City Football Group’s other soccer clubs.


The report looks to offer a detailed insight into Japanese premier football division. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

Key Highlights

A detailed overview of the commercial landscape from the J.League’s perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.

Reasons to Buy

The report gives a detailed and in-depth overview of a highly lucrative sports league. The report provides the reader with deep insight into the media and sponsorship landscape of both the league and teams involved.

Key Players

Optus Sport
Meiji Yasuda
Nippon Telegraph

Table of Contents

1. Report Overview

2. J.League Overview

3. Social Media

4. 2022 Attendance Figures

5. Media Landscape

6. League Sponsorship

7. Kit Suppliers

8. Patch Sponsorship

9. Sponsorship Analysis

10. J.League Teams

11. Appendix

List of Tables

Social Media Tables

Broadcast Deals Charts and graphs

J.League sponsorship graphs

Patch Sponsorship graphs

Sector Breakdown charts

J.League Team Sponsorship Revenue chart

Club Social Media Graphs


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