Long Shelf-Life Fresh Products – Cost Effectiveness, Health and Wellbeing, Sustainability and Supply Chain Uncertainty

Long Shelf-Life Fresh Products Report Overview

The long-life product market predominantly consists of ambient, shelf-stable goods. However, there is ample opportunity for brands to elongate the shelf life of fresh produce to entice consumers, reduce food waste, and improve the economy. The fresh food market is forecast to grow rapidly in terms of both value and volume, which indicates the level of opportunity in this market to innovate and improve the life span of these goods.

Fresh food market volume took a dip post-pandemic due to supply-chain disruptions and geopolitical uncertainty; however, the subsequent growth indicates a positive outlook. Regionally, Asia accounts for the largest fresh food market value share due to its diverse climate, export opportunities, government agricultural initiatives, and supply-chain infrastructure, which helps to maintain freshness. Brands in the fresh food market need to capitalize on these growth opportunities by extending the shelf life of products.

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The long shelf-life fresh products report covers cost effectiveness, convenient flexibility, sustainable choices, health and wellbeing, and supply chain uncertainty.

Long Shelf-life Fresh Products – Key Aspects

Cost-Effectiveness: The idea of fresh fruit and vegetables not lasting long enough is problematic for consumers who are on tighter budgets. This is because purchasing these products might seem wasteful and not the most cost-effective option. The cost-of-living crisis has urged almost a third of consumers to stop purchasing certain products altogether, which could include fresh categories.

When comparing the product options across categories, consumers can usually choose between fresh options and canned options. Each format has its relative benefits; however, consumers often gravitate towards canned goods due to longer shelf lives. Longer shelf-life products also can have larger pack sizes, as the product has a lower waste risk. Many global consumers associate value for money with large product sizes, which could encourage consumers to opt for longer shelf-life goods over fresh.

Sustainable Choices: Preservatives to improve shelf life are often bad for the environment. Brands and manufacturers are conflicted between trying to improve the shelf life of all products, including fresh goods while limiting the environmental impact. The use of preservatives to elongate shelf life is common; however, it has negative eco and health impacts, which can deter consumers.

Consumers are sometimes reluctant to make more sustainable choices when purchasing food products due to them typically having a higher price point, but it is also common for consumers to be unable to find any sustainable products. This indicates that the market is limited to food products with lower eco-impacts, which is likely to be especially relevant for long-shelf-life products.

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Long Shelf-life Fresh Products – Innovation by Brands

The future of the fresher-for-longer market is dependent on manufacturers thinking outside of the box to differentiate themselves. Brands can acknowledge the need for fresh products, such as fruits, vegetables, and ready meals, to have a longer shelf life by implementing relevant methods and strategies in the production process. However, brands can think outside of the box to create an accessible solution that is inclusive and can successfully prolong the shelf life of fresh goods through technology.

Beko: Beko’s HarvestFresh™ fridge freezers use innovative 3 color light technology in the crisper drawer to cleverly mimic the 24-hour sun cycle, preserving vitamins in fruits and vegetables for longer. So you can enjoy a healthier lifestyle with more nutritious meals than ever.

GreenLifeTech: GreenLifeTech launches FreshDefendHome, a smart countertop system with patent-pending technology that extends the shelf life of fruits and vegetables by up to 5 times. The system works by removing oxygen from the unit to less than 0.5%, which delays the ripening process and extends the shelf life. It also features an optional ozone generator that helps destroy harmful bacteria on fresh produce.

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Key Highlights

• The short shelf life of fresh goods is a concern for budget-conscious consumers, as it may lead to waste and less cost-effective choices.
• The fresh produce market is at risk of consumers avoiding and moderating consumption. Consumers value longer shelf life in products because it offers flexibility in consumption.
• Convenience is essential to many consumers, and while canned goods fulfill this demand, there’s an opportunity for longer-lasting fresh products. Using additives and preservatives is seen as environmentally harmful because they can contaminate natural resources and disrupt the food chain, making it crucial for brands to find sustainable methods of preserving products.
• Longer shelf life for food products benefits consumers by promoting better meal planning and encourages less impulse consumption. However, long-lasting goods need to avoid unhealthy preservatives.
• Consumers are increasingly drawn to shelf-stable food products for reassurance in times of economic crisis and supply-chain uncertainty, but this preference limits the appeal of fresh products, which have shorter shelf lives.

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Reasons to Buy

• Understand the growing market for fresh products that have longer shelf lives to appeal to budget and sustainability-conscious consumers.
• Understand what manufacturers are currently doing in terms of innovation and how consumers are responding.