L’Oréal SA – Company Overview and Analysis, 2023 Update
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L’Oréal Company Overview
Headquartered in France L’Oréal has a presence in the cosmetics & toiletries (C&T) consumer health, and baby care industries. The company sells products under various brands including Lancôme, Giorgio Armani, Yves Saint Laurent, Biotherm, Kiehl’s, Ralph Lauren, Shu Uemura, Cacharel, Helena Rubinstein, Diesel, Viktor&Rolf, Yue Sai, Essie, Maybelline New York, Redken, Kerastase, and Matrix, among others.
L’Oréal has operations across North America, Latin America, Europe, Asia-Pacific, Africa, and the Middle East.
The “L’Oréal – Company Overview and Analysis, 2023 Update” report is based on market analysis and brand diversification by industry and geography. The report will help in understanding the challenges and opportunities for the company to tap into what is impacting the industry. It also gives access to valuable strategic take-outs to help direct future decision-making and inform new product development.
Key Sectors | · Skincare
· Makeup · Fragrances · Haircare · Suncare |
Key Regions | · Asia
· West Europe · North America · Middle East and North Africa · Australasia · Africa · Latin America · East Europe |
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L’Oréal Company Analysis by Sectors
L’Oréal offers products in nine sectors which include skincare, makeup, fragrances, haircare, suncare, personal hygiene, male toiletries, OTC healthcare, and baby personal care across all regions globally. Skincare was the highest revenue-generating sector for the company in 2022 and is projected to register significant growth across all regions worldwide. In Asia and West Europe regions, the market will be driven by increasing consumption of facial care products in these regions.
L’Oréal Company Analysis by Sectors, 2021 (%)
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L’Oréal Company Analysis by Regions
L’Oréal operates its business across across Asia, North America, West Europe, the Middle East and North Africa, Australasia, Africa, Latin America, and East Europe. Its major business is concentrated in Asia, followed by West Europe, and North America. China was the top market for the company in 2022, followed by the US, France, Germany, Italy, Brazil, and the UK.
L’Oréal Company Analysis by Regions, 2022 (%)
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L’Oréal - Top Themes
The key themes in which L’Oréal is investing are social media, merger & acquisition, ESG, digitalization, and ease & affordability.
Easy & Affordable: In January 2023, L’Oréal launched a motorized make-up applicator, HAPTA, for consumers with limited mobility. The new motorized applicator uses motion sensors and magnetic attachments that enable make-up application in 360-degree rotations and 180-degree flexions. L’Oréal intends to provide consumers with limited arm mobility with a more confident way to apply lipstick.
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Scope
• L’Oréal generated the bulk of its revenue from Asia, West Europe, and North America in 2022_x000D_
• All regions globally to present favorable market conditions for skincare sector during the forecast period_x000D_
• Asia to present growth prospects for L’Oréal through 2027_x000D_
• L’Oréal’s sentiment score improved in March 2023
Key Highlights
- L’Oréal generated the bulk of its revenue from Asia, West Europe, and North America in 2022.
- All regions globally present favorable market conditions for the skincare sector during the forecast period.
- Asia to present growth prospects for L’Oréal through 2027.
- L’Oréal’s sentiment score improved in March 2023.
Reasons to Buy
- Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Frequently asked questions
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Which was the highest revenue-generating sector for L’Oréal in 2022?
Skincare was the highest revenue-generating sector for L’Oréal in 2022.
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Which region led L’Oréal’s business in terms of brand sales in 2022?
Asia led L’Oréal’s business in terms of brand sales in 2022.
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What are the major themes in which L’Oréal is making investments?
The major themes in which L’Oréal is investing are social media, merger & acquisition, ESG, digitalization, and ease & affordability.
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