Middle East and Africa (MEA) Health and Beauty Market Opportunities, Trends, Growth Analysis and Forecast to 2027
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Middle East and Africa (MEA) Health and Beauty Market Report Overview
The Middle East and Africa (MEA) health and beauty market size was $475 billion in 2022. The market is expected to record a CAGR of more than 4% during 2022-2027. Based on the relative performance of countries on multiple metrics, Saudi Arabia, Iran, the UAE, and Nigeria were shortlisted as high-potential countries. This choice was made primarily due to their large health & beauty industry sizes, projected high-value growth rates, as well as projected rising per capita value levels.
Middle East and Africa (MEA) Health and Beauty Market Outlook, 2022-2027 ($ Billion)
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The Middle East and Africa (MEA) health and beauty market research provides an overview of the current health & beauty industry scenario and the outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers a regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions. It discusses in detail the high-potential countries in the region selected based on several metrics, along with the leading players within the Middle East and African health and beauty market.
| Market Size (2022) | $475 billion |
| CAGR (2022-2027) | >4% |
| Historical Period | 2017-2022 |
| Forecast Period | 2023-2027 |
| Key Sectors | · Feminine Hygiene
· Fragrances · Haircare · Make-up · Male toiletries · Oral hygiene · Personal hygiene · Skincare · Suncare |
| High-Potential Countries | · Saudi Arabia
· Iran · The UAE · Nigeria |
| Key Distribution Channels | · Hypermarkets & supermarkets
· Health & beauty stores · Convenience stores · Department stores · Chemists/pharmacies · Others |
| Key Packaging Materials | · Flexible packaging
· Rigid plastics · Paper & board · Rigid metal · Glass |
| Leading Companies | · L’Oréal
· Procter & Gamble · Beiersdorf · Arabian Oud · Private label · Unilever · Others |
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Middle East and Africa Health and Beauty Market Segmentation by Sectors
In 2022, the fragrances sector dominated the MEA health and beauty market.
The key categories in the MEA health and beauty market are feminine hygiene, fragrances, haircare, make-up, male toiletries, oral hygiene, personal hygiene, skin care, and sun care. The fragrances sector was the largest sector of the MEA health & beauty industry in 2022, followed by the haircare sector. In value and volume terms, the male toiletries sector is forecast to record the fastest growth rate.
MEA Health and Beauty Market Analysis by Sectors, 2022 (%)
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Middle East and Africa Health and Beauty Market Segmentation by High Potential Countries
Among the high-potential countries, Saudi Arabia was the largest health & beauty market in 2022, in both value and volume terms.
The key high-potential countries identified in the Middle East and Africa (MEA) health and beauty market are Saudi Arabia, Iran, The UAE, and Nigeria. Saudi Arabia accounted for the largest market share of the health & beauty industry in 2022, in value terms, while Iran registered the highest volume share. Regarding growth, Iran is expected to register the fastest value CAGR during 2022–27.
MEA Health and Beauty Market Analysis by High-Potential Countries, 2022 (%)
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Middle East and Africa Health and Beauty Market Segmentation by Distribution Channels
In 2022, hypermarkets & supermarkets were the leading distribution channels.
The key distribution channels in the Middle East and Africa health and beauty market are hypermarkets & supermarkets, health & beauty Stores, convenience stores, department stores, chemists/pharmacies, and others. In 2022, hypermarkets & supermarkets was the leading distribution channel in the Middle East and African health & beauty industry, followed by health & beauty stores.
MEA Health and Beauty Market Analysis by Distribution Channels, 2022 (%)
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Middle East and Africa Health and Beauty Market Segmentation by Packaging Materials
Bottle was the most used pack type in 2022, followed by tube and film pack.
The key packaging materials used in the Middle East and Africa (MEA) health and beauty market are rigid plastics, flexible packaging, rigid metal, glass, and paper & board. Flexible packaging was the most used pack material in 2022, closely followed by rigid plastics. Bottle was the most used pack type in 2022, followed by tube and film.
MEA Health and Beauty Market Analysis by Packaging Materials, 2022 (%)
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Middle East and Africa Health and Beauty Market – Competitive Landscape
In 2022, Unilever dominated the Middle East and Africa (MEA) health and beauty market in terms of value share.
Some of the leading companies in the Middle East and Africa (MEA) health and beauty market are
- L’Oréal,
- Procter & Gamble,
- Beiersdorf,
- Arabian Oud,
- and Unilever among others.
In 2022, Unilever registered the highest value sales in the personal hygiene sector, followed by the haircare sector. The company offers products in all health & beauty sectors, except make-up and suncare. Meanwhile, Procter & Gamble was the only company with presence in all the health & beauty sectors in 2022.
MEA Health and Beauty Market Analysis by Companies, 2022 (%)
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Middle East and Africa (MEA) Health and Beauty Sectors Outlook (Value, $ Billion, 2017-2027)
- Feminine Hygiene
- Fragrances
- Haircare
- Make-up
- Male toiletries
- Oral hygiene
- Personal hygiene
- Skincare
- Suncare
Middle East and Africa (MEA) Health and Beauty High-Potential Countries Outlook (Value, $ Billion, 2017-2027)
- Saudi Arabia
- Iran
- The UAE
- Nigeria
Middle East and Africa (MEA) Health and Beauty Distribution Channels Outlook (Value, $ Billion, 2017-2027)
- Hypermarkets & supermarkets
- Health & beauty stores
- Convenience stores
- Department stores
- Chemists/pharmacies
- Others
Middle East and Africa (MEA) Health and Beauty Packaging Materials Outlook (Value, $ Billion, 2017-2027)
- Flexible packaging
- Rigid plastics
- Paper & board
- Rigid metal
- Glass
Middle East and Africa (MEA) Health and Beauty Companies Outlook (Value, $ Billion, 2017-2027)
- Loreal
- Procter & Gamble
- Beiersdorf
- Arabian Oud
- Private label
- Unilever
- Others
Scope
This report provides:
- Market environment: Includes industry size, market size, and growth analysis by sectors.
- High-potential countries: Indicates changes/non-changes in value shares of various health & beauty products by sector, across high-potential countries in the Middle East and Africa (MEA). It also provides a risk-reward analysis of four countries across the Middle East and Africa (MEA) based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
- Country deep dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
- Success stories: Features some of the most compelling health & beauty manufacturers, brands, products, and marketing campaigns in the Middle East and Africa (MEA). It also provides a better understanding of how certain manufacturers achieved success in the sector and insights.
- Competitive environment: Provides an overview of leading companies in the Middle East and Africa, besides analyzing private label performance in the region.
- Distribution analysis: Provides analysis of the leading distribution channels in the Middle East and African (MEA) health & beauty industry in 2022.
- Packaging analysis: The report provides percentage share and growth analysis for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of health & beauty.
- Challenges and future outlook: Provide the challenges and outlook pertaining to the Middle East and African (MEA) health & beauty industry.
Key Highlights
With growing concerns around health among consumers, there has been an increase in demand for natural and plant-based ingredients in health & beauty products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, polyethylene, and butylated hydroxyanisole. As a result, manufacturers are formulating health & beauty products using naturally sourced and safe ingredients.
Reasons to Buy
- Manufacturers and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances.
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region that can help companies in revenue expansion.
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
L’Oréal
Procter & Gamble
Beiersdorf
Arabian Oud
Table of Contents
Table
Figures
Frequently asked questions
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What was the size of the MEA health and beauty market in 2022?
The health and beauty market in MEA was valued at $475 billion in 2022.
-
What is the growth rate of the MEA health and beauty market?
The MEA health and beauty market is expected to record a CAGR of more than 4% during 2022-2027.
-
Which was the leading sector in the MEA health and beauty market in 2022?
Fragrances was the leading sector in the MEA health and beauty market in 2022.
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Which was the leading country in the MEA health and beauty market in 2022?
Saudi Arabia was the largest health & beauty market among the high-potential countries in 2022.
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Which was the leading distribution channel in the MEA health and beauty market?
In 2022, hypermarkets & supermarkets emerged as the leading distribution channel in the Middle East and Africa (MEA) health and beauty market.
-
Which was the leading packaging material in the MEA health and beauty market?
Flexible packaging was the most used pack material in the MEA health and beauty market in 2022.
-
Who are the leading companies in the MEA health and beauty market?
Some of the leading companies in the MEA health and beauty market are Loreal, Procter & Gamble, Beiersdorf, and Arabian Oud.
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