Middle East and Africa (MEA) Household Products Market Opportunities, Trends, Growth Analysis and Forecast to 2027

MEA Household Products Market Report Overview

The MEA household products market size was estimated at $22.8 billion in 2022 and is set to record a value CAGR of more than 10% from 2022 to 2027. Textile washing products category was the highest revenue contributor in the MEA household products sector in 2022.

MEA Household Products Market Outlook 2022-2027 ($ Billion)

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The MEA Household Products market research report covers a comprehensive overview of consumption of various household products by category, for the period 2017-2027. To help market players understand future market opportunities, the report covers high-potential countries based on key factors such as economic development, governance, socio-demography, and technological infrastructure.

The actionable insights, through our elaborate product profiling and company market share details, help gain a competitive advantage and get familiarized with product offerings by leading brands. Furthermore, our analysts have reviewed the distribution channels and the packaging materials based on volume sales of products, to identify better avenues for market reach and product exposure.

MEA Household Products Market Segmentation by Category

The key categories in the MEA household products market are textile washing products, tissue & hygiene, general-purpose cleaners, dishwashing products, bleach, polishes, and air fresheners among others. In 2022, the textile washing products category accounted for the highest value sales, followed by tissue & hygiene. However, the general-purpose cleaners category is forecast to record the fastest growth during the forecast period.

MEA Household Products Market Analysis by Category, 2022 (%)

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MEA Household Products Market Segmentation by Country

Based on the relative performance of countries on multiple metrics, Saudi Arabia, Qatar, Oman, and Egypt were shortlisted as high-potential countries, primarily due to their large household products industry sizes, projected high-value growth rates, and rising per capita value levels. In 2022, Egypt had the highest market share in the MEA household products industry. The country is set to record the fastest value CAGR during 2022-2027.

MEA Household Products Market Analysis by Country, 2022 (%)

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MEA Household Products Market Segmentation by Distribution Channel

The key distribution channels in the MEA household products market are hypermarkets & supermarkets, convenience stores, e-retailers, b-2-b supply, and cash & carries & warehouse clubs among others. In 2022, hypermarkets & supermarkets was the largest distribution channel in the MEA household products sector, followed by convenience stores.

MEA Household Products Market Analysis by Distribution Channel, 2022 (%)

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MEA Household Products Market Segmentation by Packaging Type

The key packaging materials in the MEA household products market are flexible packaging, rigid plastics, paper & board, rigid metal, and glass among others. Flexible packaging was the most used pack material in the MEA household products industry in 2022. Additionally, the bottle pack type was the most used in the MEA household products industry in the same year.

MEA Household Products Market Analysis by Packaging Type, 2022 (%)

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MEA Household Products Market – Competitive Landscape

The key companies in the MEA Household products market are Unilever, Procter & Gamble, Henkel, Reckitt Benckiser Group, and S.C. Johnson & Son among others. In 2022, Procter & Gamble emerged as the market leader. A few of the key brands of Procter & Gamble are Ariel, Tide, Fairy, Always, Downy, and others.

MEA Household Products Market Analysis by Companies, 2022 (%)

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Key Segments Covered in this Report.

MEA Household Products Category Outlook (Value, $ Billion, 2017-2027)

• Textile Washing Products
• Tissue & Hygiene
• General Purpose Cleaners
• Dishwashing Products
• Air Fresheners
• Others

MEA Household Products Countries Outlook (Value, $ Billion, 2017-2027)

• Saudi Arabia
• Qatar
• Oman
• Egypt

MEA Household Products Distribution Channel Outlook (Value, $ Billion, 2017-2027)

• Hypermarkets & Supermarkets
• Convenience Stores
• E-Retailers
• B-2-B Supply
• Cash & Carries & Warehouse Clubs
• Others

MEA Household Products Packaging Outlook (Value, $ Billion, 2017-2027)

• Flexible Packaging
• Rigid Plastics
• Paper & Board
• Rigid Metal
• Glass

Scope

This report brings together multiple data sources to provide a comprehensive overview of the MEA household products industry, analyzing data from 21 countries in the region. The report includes an analysis of the following:

• Market environment: Includes industry size, market size, and growth analysis by category.
• High-potential countries’ analysis: Indicates changing share of value consumption of various household products by category across high-potential countries in the MEA region. It also provides a risk-reward analysis of four countries across the MEA region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
• Country deep dive: Provides an overview, demographic analysis, and key trends across high-potential countries.
• Success stories: This section features few of the most compelling household products manufacturers, brands, products, and marketing campaigns in the MEA region. It also provides a better understanding of how certain manufacturers achieved success in the industry, and insights.
• Competitive environment: Provides an overview of leading companies in the MEA region, besides analyzing the penetration of private labels in the region.
• Distribution analysis: Provides analysis on the leading distribution channels in the MEA household products industry in 2022. It covers five distribution channels – hypermarkets & supermarkets; convenience stores; e-retailers; “dollar stores” variety stores & general merchandise retailers; and others. Others include cash & carries and warehouse clubs, vending machines, and other channels.
• Packaging analysis: The report provides percentage share (2022) and growth analysis (during 2017-2022) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) in the industry.
• Challenges and future outlook: Provides the challenges and outlook pertaining to the MEA household products industry.
• Select industry metrics: Provides insights on patent filings, job analytics by country and theme, as well as on global deals.

Key Highlights

• With growing concerns around health and the environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and chemical chemical-free.
• Consumers are looking for novel products personalized to their needs.
• Manufacturers are formulating household products that are sustainable and contain safe ingredients.

Reasons to Buy

• Get competitive data on how the market is evolving to formulate smart sales and marketing strategies.
• Uncover emerging opportunities for growth within the sector in the region.
• Gain insight into country-specific nuances from detailed analysis, including key challenges, competitive landscape, and demographic analysis, of the countries in the region.
• Understand your cope of revenue expansion from our detailed key trends insights that drive consumer choice and future opportunities in the region.
• Get a comprehensive overview of leading brands in the sector, in the region, with information about their market share and growth for the forecast period.