Metaverse in Consumer Goods – Thematic Intelligence

Metaverse in Consumer Goods Thematic Report Overview

Consumer goods companies should consider how they are going to play their part in the evolution of the internet. Brands and manufacturers have to start investing and collaborating to be on the front foot of this new digital reality using augmented reality (AR) as consumers no longer ‘go online’ but are, in fact, connected most of the time. As the metaverse continues to develop, it will be built by a combination of different brands and organizations that will shape how it looks at how it can be used and navigated demonstrating why brands should not wait for use cases to emerge or decide whether to follow the hype.

The Metaverse in Consumer Goods thematic intelligence report takes an in-depth look at the impact of the metaverse in the consumer goods industry. It identifies major challenges faced by the consumer goods sector and how the Metaverse can help address them. Key players in the space are highlighted, including case study examples of Metaverse implementations within the industry. An impact assessment details the areas of the Metaverse where consumer goods companies should focus their investments, while the data analysis section provides market size and growth forecasts.

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Metaverse Value Chain Analysis

The key value chain components in the Metaverse theme are the foundation layer, tools layer, user interface layer, and experience layer.

Foundation Layer: The foundation layer sets out the primary building blocks of the Metaverse, which include semiconductors, components, connectivity, data management, and blockchain. For instance, the Metaverse will need massive computing power to merge the physical and digital worlds. As a result, semiconductors will be a key battleground.

Metaverse Value Chain Analysis

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Metaverse in Consumer Goods Industry Analysis

According to GlobalData, the AR and VR market was worth $11 billion in 2020. The market is expected to expand at a compound annual growth rate (CAGR) of more than 32% during 2020-2030. In addition, companies will increasingly deploy specialized AI applications to create avatars, replicate the physical world in digital form, and support multilingual communication. They will also use AI to analyze user behavior in the Metaverse and identify potential expansion opportunities.

To make the Metaverse immersive and intuitive, companies like Qualcomm and Nvidia are embedding AI in chipsets used in smartphones and headsets, while Meta and Microsoft are using AI to enhance motion tracking systems. AI consulting and support services will also be critical for the developers of metaverse platforms and experiences. They will need to work with consultants (such as Accenture and Deloitte) to eliminate issues like biased data and unchecked algorithms, improving the quality of experience for users.

Augmented Reality and Virtual Reality Market Revenue 2020-2030 ($ Billion)

The Metaverse in consumer goods industry analysis also covers –

• Mergers and acquisitions
• Company filing trends
• Hiring trends
• Metaverse timeline

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Metaverse in Consumer Goods – Competitive Landscape

The key companies in the Metaverse in consumer goods theme are often classified as:

Leading Metaverse Adopters in Consumer Goods: Coca-Cola, PepsiCo, and Unilever are some of the leading Metaverse adopters in the consumer goods theme.

Leading Metaverse Vendors: Alibaba, Alphabet, Apple, Epic Games, and Meta among others are the leading Metaverse vendors.

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Metaverse in Consumer Goods – Scorecard Analysis

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecard has three screens: a thematic screen, a valuation screen, and a risk screen.

• The thematic screen ranks companies based on overall leadership in the major themes that matter most to their industry, generating a leading indicator of future performance.
• The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
• The risk screen ranks companies within a particular sector based on overall investment risk.

Consumer Scorecard Analysis – Thematic Screen

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Scope

• Viewed by some companies as an online development that will be as influential as the beginnings of social medias in the 2000s, consumer goods companies will need to consider how they are going to play their part in the next evolution of the internet
• There may be a misconception that the metaverse needs to be a straightforward digital reflection of the physical word; however, leading companies making progress in this space are questioning how this digital reality can be built upon as an improvement to real-world challenges such as diversity, inclusivity, and representation
• The best use cases of the space still need to be explored as many of these haven’t yet been thought of. Currently, gaming, concerts, festivals, and virtual workspaces are providing inspiration for the future of brand virtual engagement with consumers and leading brands are flocking to the metaverse to keep young consumers engaged and build new brand loyalists for the future.

Key Highlights

• Viewed by some companies as an online development that will be as influential as the beginnings of social media in the 2000s, consumer goods companies will need to consider how they are going to play their part in the next evolution of the internet
• There may be a misconception that the metaverse needs to be a straightforward digital reflection of the physical world; however, leading companies making progress in this space are questioning how this digital reality can be built upon as an improvement to real-world challenges such as diversity, inclusivity, and representation
• The best use cases of the space still need to be explored as many of these haven’t yet been thought of. Currently, gaming, concerts, festivals, and virtual workspaces are inspiring the future of brand virtual engagement with consumers and leading brands are flocking to the metaverse to keep young consumers engaged and build new brand loyalists for the future.

Reasons to Buy

• Understand multiple trends and company responses to tap into what is impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.