Business of National Football League (NFL) 2022-23 – Property Profile, Sponsorship and Media Landscape

Pages: 77 Published: December 19, 2022 Report Code: GDUKSPC91254

Business of National Football League (NFL) Report Overview

The annual sponsorship revenue from the National Football League (NFL) was estimated to be $1.6 billion. Anheuser-Busch stands as the most active brand in the National Football League (NFL), with 24 deals. The beverages and financial services sector will be the most prominent sponsors across the NFL teams. The league’s newest addition to its list of broadcasters is Amazon, with a deal worth $11 billion spread over 11 years. This is the first time a streaming service carries a full package of games exclusively, in a deal worth a staggering $11 billion across 11 NFL seasons.

The Business of National Football League (NFL) report gives a detailed overview of the commercial landscape from a league perspective. The report also outlines the social media position of the main properties as well as ticketing revenue. It offers a clear breakdown of the sponsorship and media deals linked to the teams.

Business of NFL - Broadcasters

The key broadcasting partners of the NFL are NFL Network, Telemundo, ESPN, Amazon, Verizon, DirecTV, Fox, NBC, and CBS. The largest annual deal that the NFL has in place is with DirecTV, worth $1.5 billion annually across an eight-year period. DirecTV will offer fans the chance to watch live Sunday afternoon games outside local markets.

CBS, ESPN, FOX, and NBC pretty much ran the entire NFL media landscape in 2022, as all regional deals signed have been linked to one of these four networks. These deals ensure fair access to the club fans to view live games in home markets typically pre-determined close to the franchise’s home venue. This enables fans to watch their team’s games even if the national broadcaster has not picked up the rights or they are unable to attend the game in person.

To know more about broadcasting partners of NFL, download a free report sample

Business of NFL - Team Kit Suppliers

The key kit suppliers in the NFL are Nike and Adidas. In North America, the National Football League has in place a deal for a single kit manufacturer to provide the playing kits for all the NFL teams. It is standard practice across the United States, for all the leading sports leagues to seal similar exclusive single-manufacturer deals.

Nike has continued to establish itself as the biggest kit supplier in the United States and Canada, obtaining the rights for three of the five main sports leagues, the NFL deal being the most lucrative. Adidas is the only other kit supplier who competes against Nike for a share in the kit supplier market of the top 5 leagues in North America. The German manufacturer holds kit supplier rights to both the MLS and NHL until 2024.

Business of NFL Analysis, by Kit Suppliers

Business of NFL Analysis, by Kit SuppliersFor more insights on kit suppliers in the NFL, download a free report sample

Business of NFL - Sponsors

The key brand sponsors in the NFL are Anheuser-Busch, PepsiCo, Verizon, Ticketmaster, Miller Brewing, Coca-Cola, Toyota, BetMGM, Bose, Proctor & Gamble, Geico, Ford, FedEx, Fanatics, and others. The most visible brand continues to be the alcoholic beverage company Anheuser-Busch which has a long and strong affiliation with the NFL, with a league-wide partnership and a famous advertising campaign history with its Bud Light sub-brand.

Business of NFL Analysis, by Sponsors

Business of NFL Analysis, by SponsorsFor more insights on sponsors in NFL, download a free report sample

Business of NFL Market Overview

Annual Sponsorship Revenue $1.6 billion
Key Broadcasters NFL Network, Telemundo, ESPN, Amazon, Verizon, DirecTV, Fox, NBC, and CBS
Key Kit Suppliers Nike and Adidas
Top Sponsors Anheuser-Busch, PepsiCo, Verizon, Ticketmaster, Miller Brewing, Coca-Cola, Toyota, BetMGM, Bose, Proctor & Gamble, Geico, Ford, FedEx, Fanatics, and others

Scope

The report looks to offer a detailed insight into one of the most profitable sports leagues in sport. It explores all the main financial revenue generators across the league. It also ranks the competing teams based on commercial revenue.

Key Players

NFL
AT&T
Amazon
DirecTV
Fox
ESPN
NBC
Nike
Verizon
EA Sports
Anheuser-Busch
Intuit
IG Markets
BetMGM
888sport
FanDuel
Ticketmaster
Microsoft
SeatGeek
Bud Light
Dragon Seats
Socios.com
PepsiCo
SoFi
Hyundai
American Airlines
Betfred
GEICO

Table of Contents

1. Executive Summary

2. NFL 2022 Overview

3. Media Landscape

4. Team Kit Supplier Deals

5. Sponsorship Landscape

6. Team Sponsorship Overview

7. NFL Teams

8. Appendix

List of Tables

Attendance Tables

Social Media Tables

Broadcast Deals Charts and graphs

NFL sponsorship graphs

Sector Breakdown charts

Team Sponsorship Revenue chart

Club Social Media Graphs

List of Figures

Average Team Attendances Graphs

Social Media League Comparison Graph

Club Social Media Graph

Quarter Back Social Media Graph

COVID-19 Stats Graphs

Super Bowl Graphs

League Sponsorship Graphs

Team Sponsorship Breakdown Graphs

Team Sponsorship Revenue Graphs

Team Social Media Graphs

Team Sponsorship Sector Breakdown Charts

Frequently Asked Questions

The annual sponsorship revenue from the National Football League was estimated to be $1.6 billion.

The key broadcasting partners of the National Football League are NFL Network, Telemundo, ESPN, Amazon, Verizon, DirecTV, Fox, NBC, and CBS.

The key kit suppliers of the National Football League are Nike and Adidas.

Nike is the most dominant kit supplier in the National Football League.

The key sponsors in the National Football League are Anheuser-Busch, PepsiCo, Verizon, Ticketmaster, Miller Brewing, Coca-Cola, Toyota, BetMGM, Bose, Proctor & Gamble, Geico, Ford, FedEx, Fanatics, and others.

Anheuser-Busch retains its position as the most active sponsor in the National Football League.

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