Poland Beer and Cider Market Insights 2025
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Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the beer and cider market performance
Scope
a) Unfavorable economic conditions such as high inflation and the rising costs of energy and raw materials were the primary inhibitors for the beer & cider market in Poland.
b) Increased promotional efforts and cheaper offerings at modern retail and discount stores supported the expansion of the beer & cider sector.
Key Highlights
Beer & cider consumption fell annually by 1.7% in 2024, mainly due to concerns about inflation and economic uncertainties, despite inflation falling in 2024.
Lager, which dominates beer volumes, recorded an annual decline of 2.4% in 2024. All other beer types except beer mixes recorded growth.
Apple cider represented the bulk of cider volume and value sales in 2024. It recorded annual volume growth of 3.6%.
Mainstream and premium price segments recorded volume declines in 2024, meanwhile the discount recorded moderate growth and superpremium posted the best performance in 2024.
Ecommerce posted the highest volume growth, while all other sub channels lost volumes.
Reasons to Buy
Gain an in-depth understanding of the dynamics and structure of the Polish beer & cider sector, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
Understand volume vs. value data and identify the key growth opportunities across the superpremium, premium, mainstream and discount segments to best target profitability.
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Zywiec Group
Carlsberg Polska Group
Van Pur
Perla-Browary Lubelskie
Biedronka
Tesco
Lidl Polska
Ambra
Browary Regionalne Jakubiak
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