Poland Beer and Cider Market Overview by Category, Segment and Price Dynamics, Company, Brand, Distribution and Packaging Insights and Case Studies
The Poland beer and cider market size was LCU26.88 billion in 2021 and the market is expected to grow at a CAGR of more than 9% during 2022-2027. The Poland Beer and Cider market insights report provides detailed data and textual analysis of the beer and cider sector as well as an introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations, and appendix sections.
Poland Beer and Cider Market Outlook
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Poland Beer and Cider Market Segmentation by Distribution Channels
The key distribution channels in the Poland beer and cider market are on-premise and off-premise. Off-premise is the channel that dominates the market by value.
Poland Beer and Cider Market Analysis, by Distribution Channels
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Poland Beer and Cider Market Segmentation by Packaging
The key packaging materials in the Poland beer and cider market are metal, glass, and PET. Glass had the major market volume share in 2021. The key packaging types in the Poland beer and cider market are can, bottle, and keg. Bottle had the major market volume share in 2021.
Poland Beer and Cider Market Analysis, by Packaging Materials
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Poland Beer and Cider Market – Brand Dynamics
The leading brands in the Poland beer and cider market are Zubr (Poland), Tyskie, Zywiec, Warka, Tatra, Lech, Harnas, Kasztelan, Perla, and Okocim. Zubr (Poland) dominated the market in 2021 in value terms.
Poland Beer and Cider Market Analysis, by Brands
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Poland Beer and Cider Market Report Overview
| Market Size (2021) | LCU26.88 billion |
| CAGR (2022-2027) | >9% |
| Key Distribution Channels | On-Premise and Off-Premise |
| Key Packaging Materials | Metal, Glass, and PET |
| Key Packaging Types | Can, Bottle, and Keg |
| Leading Brands | Zubr (Poland), Tyskie, Zywiec, Warka, Tatra, Lech, Harnas, Kasztelan, Perla, and Okocim |
Key Highlights
- Health & Wellness: Rising health concerns among consumers owing to the COVID-19 pandemic limited the sector’s volume sales in 2021. Consumers looking for healthier products reduced their intake of alcohol, forcing manufacturers to think of alternate options to retain their market share.
- E-commerce: Despite the relaxation of COVID-19 restrictions in 2021, consumers preferred online modes of purchase for their alcohol needs. Subsequently, eCommerce sales of beer & cider grew in 2021 as manufacturers leveraged the trend by promoting products through online channels.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Polish beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning. Evaluate the current emerging trends and future growth opportunities in the Polish beer and cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream, and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Key Players
Table of Contents
Frequently Asked Questions
The beer and cider market size in Poland was LCU26.88 billion in 2021.
The beer and cider market in Poland is expected to grow at a CAGR of more than 9% during 2022-2027.
The key distribution channels in the Poland beer and cider market are on-premise and off-premise.
The key packaging materials in the Poland beer and cider market are metal, glass, and PET.
The key packaging types in the Poland beer and cider market are can, bottle, and keg.
The leading brands in the Poland beer and cider market are Zubr (Poland), Tyskie, Zywiec, Warka, Tatra, Lech, Harnas, Kasztelan, Perla, and Okocim.
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