Sensory and Indulgence – Consumer TrendSights Analysis, 2023

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Sensory And Indulgence Consumer Trend Analysis Overview

Sensory and indulgence trends involve meeting consumers’ ever-expanding expectations of quality, variety, and immersive consumption experiences.

There are ongoing and undeniable shifts in how consumers perceive the quality of a product. Consumers are attaching greater value to experiences, especially as globalization and digitalization open up society to an even broader range of sensations and influences, in turn making them more accessible and desirable. As such, experiences have in many ways become the new status currencies.

The sensory and indulgence consumer trendsights research report will help you understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is impacting the industry. It will also help to gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Key Trend Drivers •         Urbanization and Economic Development

•         Pursuit of High Quality

•         Expanding Choice and Inspiration

 Key Sectors •         Packaged Food

•         Pet Products

•         Baby Care and Children’s Products

•         Household Care

•         Personal Care

•         Alcoholic Drinks

•         Non-Alcoholic Drinks

•         Others

 Key Innovation Segments •         Novel and Experimental Innovations

•         Experience Economy Innovations

•         Ethical Luxury Innovations

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Key Consumers in the Sensory & Indulgence

Younger consumers are most likely to prioritize out-of-home indulgences despite the increased cost of living. However, older consumers appear to be more discerning when judging a brand’s level of quality. Also, Generation Z are less likely to experiment with food and drinks both in and out of the home, compared with Millennials, and even older consumers in some cases.

Key Sensory & Indulgence Trend Drivers

The key trend drivers influencing sensory and indulgence are urbanization and economic development, the pursuit of high quality, and expanding choice and inspiration among others.

Urbanization and economic development- Urban consumers tend to be more tolerant and daring in choices, while emerging market consumers are getting wealthier and more sophisticated, leading to added confidence and creativity.

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Key Sectors Impacting the Sensory & Indulgence Trend

The key sectors impacting the sensory and indulgence trend are packaged food, pet products, baby care and children’s products, household care, personal care, alcoholic drinks, and non-alcoholic drinks among others.

Relevance in Packaged Food: The heightened relevance of the sensory & indulgence mega-trend during the pandemic was telling, and underscored the value that consumers place on consumption experiences to impart a sense of comfort and pleasure. As health continues to wield a commanding influence on food choices, the pursuit of “comfort food” is likely to evolve into one that not only focuses on small (and typically unhealthy) indulgences but rather the consumption of indulgent food as a form of self-care. This notion of “permissible indulgence”, particularly if it pertains to mental and emotional well-being, presents valuable opportunities as brands find the elusive balance between health and indulgence.

Relevance of Sensory & Indulgence Trend on Sectors

Relevance of Sensory & Indulgence Trend on Sectors

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Key Factors Affecting Sensory & Indulgence Trend

The key factors affecting sensory & indulgence are brand loyalty amid budgetary cutbacks, the importance of quality indicators, and willingness to pay a premium for sustainability benefits among others.

Brand loyalty amid budgetary cutbacks: Many consumers are not willing to forego ingrained brand loyalties for the sake of saving money. Consumers are adopting a range of strategies in response to rising prices, including more deliberate price comparisons and keeping to a strict household budget. Many consumers say they are staying with the brands they usually buy, but buying less each time—an approach that is more evident in some categories over others. Brand loyalty in the face of rising prices appears to be strongest in personal care products, as well as bakery, cereals, morning goods, non-alcoholic drinks, and chocolate, confectionery, and desserts.

Key Innovations in Sensory & Indulgence TrendSights

Some of the key innovation segments in sensory & indulgence are novel & experimental such as unexpected flavor combinations, experience economy, and ethical luxury among others.

Novel & Experimental: The McDonald’s—chili paste pork ice cream experiment in Thailand is a good example of experiments in this sector. The fast food giant introduced the innovative and surprising flavor featuring the brand’s signature soft serve topped with chili paste sauce and shredded pork floss, for a rich, spicy, and umami dessert experience. Pork floss is a dried meat product with a light and fluffy texture similar to coarse cotton; its slightly salty flavor combined with the sweetness of the ice cream and the heat from the chili offers a multisensory experience that is often lacking in the QSR industry.

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  • Value-conscious consumers are still highly likely to seek superior quality over low prices.
  • The lines between beauty and home care are blurring as consumers seek new ways to incorporate well-being into their lives.
  • Younger consumers are most likely to prioritize out-of-home indulgences despite the increased cost of living.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

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Table of Contents

TrendSights: Sensory & Indulgence

Trend Snapshot

Trend Analysis

• What?

• Why?

• Who?

• How?

Take-Outs and Implications

• What Next?

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