Sensory and Indulgence – Consumer TrendSights Analysis, 2024
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Sensory and Indulgence Consumer TrendSights Report Overview
Sensory & Indulgence explores how goods with added experiences, immersive activities, or sensory-focused developments are gaining popularity as buyers are escaping the boredom of everyday life. Moreover, it analyses how brands are experimenting with newly added ingredients, innovative formulas, and immersive events to give consumers the demanded multi-sensory experiences.
GlobalData’s TrendSights Framework
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The Sensory and Indulgence Consumer TrendSights’ report explains what caused consumer views on sensory and indulgence to have shifted. The report also illustrates why brands should incorporate sensory and indulgence elements. The report will also identify where the market is going and how consumers react in different categories.
Key Drivers | • Escapism from everyday life
• Quitting materialism |
Key Brands | • Tartufi Jimmy
• Crookie • Ishizawa Lab • The Murder Express • Chanel • Garden Gourmet |
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Sensory and Indulgence – Key Drivers
The key drivers influencing the sensory and indulgence trends are escapism from everyday life and quitting materialism among others.
Escapism from everyday life – during times of high uncertainty and anxiety, consumers eventually become tired of the constant instability and start seeking excitement in day-to-day activities and products they purchase.
Quitting materialism – global buyers are moving away from the materialistic approach, prioritizing experiences and sensory aspects of the products and services they purchase. New experiences are gaining popularity at the cost of the practicality and functionality of consumer goods.
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Sensory and Indulgence – Sector-Wise Outlook
The relevance of the Sensory & Indulgence megatrend across different industries includes food, non-alcoholic drinks, alcoholic drinks, beauty and grooming products, pets, and household care products. Food, foodservice, beauty products, and non-alcoholic & alcoholic drinks present the highest relevancy of the S&I mega-trend.
Sensory and Indulgence Relevance in the Food Sector: The food category closely corresponds with the Sensory & Indulgence mega-trend, since sensory aspects such as color, flavor, texture, or taste often indicate the quality and freshness of the product. The demand for more premium goods is a global theme among consumers, as well over a third would rather pay more for foods such as dairy and bakery products, savory snacks, prepared meals, and indulgences such as chocolate, confectionery, and desserts to ensure the quality of these goods is not compromised.
Sensory and Indulgence Relevance by Sector
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Sensory and Indulgence – Brand Innovations
The key brands and their innovations in the sensory and indulgence mega trend are Tartufi Jimmy, Crookie, Ishizawa Lab, The Murder Express, Chanel, and Garden Gourmet among others.
Tartufi Jimmy – Truffle Spice Seasoning, Australia: As the taste of umami, often described as the 5th taste and roughly translated from Japanese into ‘a pleasant savory taste’ is expected to return to food trends, manufacturers are experimenting with products such as fish sauce, miso paste or truffles. This truffle spice seasoning has been launched in Australia and can offer an unusual flavor combination for consumers who seek newly added ingredients and improved sensory experiences.
Brands and their Innovations in the Sensory and Indulgence MegaTrend
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Key Highlights
- Younger consumer groups are particularly experience-driven, as they trade up materialism for immersive experiences, minimalism, and sensor-stimulating activities.
- While older generations might be more focused on necessities rather than indulgences, the demand for premium options in all categories applies to every consumer group.
- Boredom, stressful lifestyles, and everyday-life monotony motivate consumers to seek unusual and unique product options.
Reasons to Buy
- Learn how the ever-evolving spending habits and consumer priorities always feature demand for the enjoyable.
- Explore why engaging all senses and interacting with a product on a more sensory level can be more important to some individuals than its practicality or price.
- Identify the drivers and inhibitors of the Sensory & Indulgence mega-trend, and understand the reasons why modern consumers are increasingly trading practical consumer goods for new sensory experiences.
Ishizawa Lab
Chanel
Kjaer Weis
Garden Gourmet
La Droguerie
Dior
Ciroc
Wawel
Smoke Lab
Lord Jameson
Chantecaille
Starbucks
Piccolo
Botanist Wellp
Patron
Don Julio
Drew Estate Liga Privada
Table of Contents
Frequently asked questions
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What are the key drivers of the Sensory and Indulgence megatrends?
The key drivers influencing the sensory and indulgence trends are escapism from everyday life and quitting materialism among others.
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Which are the key brands that are innovating in the sensory and indulgence megatrends?
The key brands and their innovations in the sensory and indulgence mega trend are Tartufi Jimmy, Crookie, Ishizawa Lab, The Murder Express, Chanel, and Garden Gourmet among others.
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