Singapore Spirits Market Assessment by Categories, Distribution, Packaging, Consumergraphics and Forecasts to 2027

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Published: January 04, 2024 Report Code: GDCG230022CS-ST

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Singapore Spirits Market Report Overview

The Singapore spirits market size was SGD2,086 million ($1,552.7 million) in 2022 and it is likely to grow at a CAGR of more than 11% from 2022 to 2027. The Singapore spirits market analysis report brings together multiple data sources to provide a comprehensive overview of consumer graphics, macroeconomic factors, and city-wise analysis for the forecast period.

Singapore Spirits Market Outlook 2022-2027 (SGD Million)

Singapore Spirits Market Outlook 2022-2027 (SGD Million)

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The Singapore spirits market research report entails a detailed review of the growth of various categories by value and volume. Furthermore, our study has included details on the distribution channels, packaging materials, and key players that help evaluate business gaps and growth opportunities.

Market Size (2022) SGD2,086 million ($1,552.7 million)
CAGR (2022-2027) >11%
Key Categories ·        Whiskey

·        Brandy

·        Tequila & Mezcal

·        Flavored Alcoholic Beverages

·        Specialty Spirits
Key Distribution Channels ·        Food & Drinks Specialists

·        On-trade

·        Hypermarkets & Supermarkets

·        Department Stores

·        Convenience Stores
Key Packaging Materials ·        Rigid Metal

·        Glass

·        Rigid Plastics

·        Flexible Packaging

·        Paper & Board
Leading Companies ·        Pernod Ricard Group

·        Bacardi Limited

·        Edrington Group Limited

·        William Grant & Sons

·        LVMH Moet Hennessy – Louis Vuitton
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Singapore Spirits Market Segmentation by Category

The key categories in the Singapore spirits market are whiskey, brandy, tequila & mezcal, flavored alcoholic beverages, and specialty spirits. Whiskey was the leading category in the Singapore spirits market, followed by flavored alcoholic beverages. The whiskey category is expected to gain the most market share in value terms during the projected period.

Singapore Spirits Market Analysis by Categories, 2022 (%)

Singapore Spirits Market Analysis by Categories, 2022 (%)

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Singapore Spirits Market Segmentation by Distribution Channels

The key distribution channels in the Singapore spirits market are food & drinks specialists, on-trade, hypermarkets & supermarkets, department stores, and convenience stores among others. Food & drinks specialists was the leading distribution channel in the Singapore spirits sector in 2022, followed by on-trade transactions.

Singapore Spirits Market Analysis by Distribution Channels, 2022 (%)

Singapore Spirits Market Analysis by Distribution Channels, 2022 (%)

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Singapore Spirits Market Segmentation by Packaging Material

The key packaging materials in the Singapore spirits market are glass and rigid metal. Glass accounted for the highest share of the Singapore spirits market in 2022, followed by rigid metal.

Singapore Spirits Market Analysis by Packaging Material, 2022 (%)

Singapore Spirits Market Analysis by Packaging Material, 2022 (%)

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Singapore Spirits Market - Competitive Landscape

The leading companies in the Singapore spirits market are Pernod Ricard Group, Bacardi Limited, Edrington Group Limited, William Grant & Sons, and LVMH Moet Hennessy – Louis Vuitton among others. In 2022, Pernod Ricard Group held the largest Singapore spirits market share. The company offers products in the brandy, gin & genever, rum, vodka, and whiskey categories under brand names such as The Glenlivet, Martell, Jameson, Havana Club, and Absolut among others.

Singapore Spirits Market Analysis by Companies, 2022 (%)

Singapore Spirits Market Analysis by Companies, 2022 (%)

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Segments Covered in the Report

Singapore Spirits Market Category Outlook (Value, SGD Million, 2017-2027)

  • Whiskey
  • Flavored Alcoholic Beverages
  • Vodka
  • Tequila & Mezcal
  • Brandy
  • Rum

Singapore Spirits Market Distribution Channel Outlook (Value, SGD Million, 2017-2027)

  • Hypermarkets & Supermarkets
  • On-Trade
  • Food & Drinks Specialists
  • Convenience Stores
  • E-retailers
  • Department Stores
  • Cash & Carries and Warehouse Clubs

Singapore Spirits Market Packaging Material Outlook (Value, SGD Million, 2017-2027)

  • Rigid Metal
  • Glass

Scope

• Per capita expenditure of spirits in Singapore was higher than both the global and the regional levels in 2022

• HFood & drinks specialists is the leading distribution channel in the Singaporean spirits sector, with a volume share of 59.1% in 2022

• Whiskey was the largest category in 2022, with value sales of SGD969.3 million ($721.5 million)

• In Singapore, the consumption of spirits is higher among males than females.

Key Highlights

  • Per capita expenditure of spirits in Singapore was higher than both the global and the regional levels in 2022

  • Food & drinks specialists is the leading distribution channel in the Singaporean spirits sector, with the highest volume share.

  • Whiskey was the largest category in 2022, with the highest value sales.

  • In Singapore, the consumption of spirits is higher among males than females.

Reasons to Buy

  • Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis.

  • Analyze key distribution channels to identify and evaluate trends and opportunities for existing and new players.

  • Understand the overall competitive landscape based on detailed company share analysis to plan effective market positioning.

  • Get a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.

  • Analyze key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

Pernod Ricard Group
Bacardi Limited
Edrington Group Limited
William Grant & Sons
LVMH Moet Hennessy - Louis Vuitton
Suntory Holdings Limited

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Singapore in the Global and Asia-Pacific Market

Growth Analysis of Singapore Compared to Other Leading Countries in the Asia-Pacific Market

PCC and PCE of Singapore Compared to Global and Asia-Pacific Market

Part 2: Sector Deep Dive

Singapore Spirits Sector Snapshot

Market Size Analysis

Cross-category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Brandy

Segment-level Analysis (in Value Terms) – Brandy

Segment-level Analysis (in Volume Terms) – Brandy

Market Size Analysis – Category: Flavored Alcoholic Beverages

Segment-level Analysis (in Value Terms) – Flavored Alcoholic Beverages

Segment-level Analysis (in Volume Terms) – Flavored Alcoholic Beverages

Market Size Analysis – Category: Gin & Genever

Market Size Analysis – Category: Liqueurs

Segment-level Analysis (in Value Terms) –Liqueurs

Segment-level Analysis (in Volume Terms) – Liqueurs

Market Size Analysis – Category: Rum

Segment-level Analysis (in Value Terms) – Rum

Segment-level Analysis (in Volume Terms) – Rum

Market Size Analysis – Category: Specialty Spirits

Segment-level Analysis (in Value Terms) – Specialty Spirits

Segment-level Analysis (in Volume Terms) – Specialty Spirits

Market Size Analysis – Category: Tequila & Mezcal

Market Size Analysis – Category: Vodka

Segment-level Analysis (in Value Terms) – Vodka

Segment-level Analysis (in Volume Terms) – Vodka

Market Size Analysis – Category: Whiskey

Segment-level Analysis (in Value Terms) – Whiskey

Segment-level Analysis (in Volume Terms) – Whiskey

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Volume Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Degree of Consolidation/Fragmentation by Category

Part 6: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 7: Consumergraphics

Demographic Analysis

Part 8: Macroeconomic Analysis

GDP Growth and inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Singapore Standing in Global Country Risk index (GCRI) Q3 2022

Singapore Risk Analysis – Compared to Global and Asia-Pacific Markets

Methodology

Definitions

Appendix

Table

Value and Volume Share of Singapore in the Global and Asia-Pacific Spirits Sector, 2022–27

Singapore Compared to Other Leading Countries in Terms of Market Share, Growth, and the Competitive Landscape

PCC Comparison – Singapore, Asia-Pacific, and Global, 2017–27

PCE Comparison – Singapore, Asia-Pacific, and Global, 2017–2027

Market Size and Growth Analysis by Value and Volume, Spirits Sector, 2017–27

Cross-category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-category Comparison – Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Brandy Category, 2017–27

Market Size and Growth Analysis by Value and Volume, Flavored Alcoholic Beverages Category, 2017–27

Market Size and Growth Analysis by Value and Volume, Gin & Genever Category, 2017–27

Market Size and Growth Analysis by Value and Volume, Liqueurs Category, 2017–27

Market Size and Growth Analysis by Value and Volume, Rum Category, 2017–27

Market Size and Growth Analysis by Value and Volume, Specialty Spirits Category, 2017–27

Market Size and Growth Analysis by Value and Volume, Tequila & Mezcal Category, 2017–27

Market Size and Growth Analysis by Value and Volume, Vodka Category, 2017–27

Market Size and Growth Analysis by Value and Volume, Whiskey Category, 2017–27

Share of Key Distribution Channels (in Volume Terms) – Spirits, 2022

Key Distribution Channel Share by Category (in Volume Terms), 2022

Leading Companies (in Volume Terms) in the Spirits Sector, 2022

Category-level Consolidation/Fragmentation (in Volume Terms) – Spirits, 2022

Key Pack Materials in the Singaporean Spirits Sector, Percentage Share of Pack Units, 2022

Annual Growth Rate by Key Pack Material, 2017–27

Use of Pack Material by Category (in Pack Units), 2022

Key Pack Types in the Singaporean Spirits Sector, Percentage Share of Pack Units, 2022

Annual Growth Rate by Key Pack Type, 2017–27

Use of Pack Type by Category (in Pack Units), 2022

Key Closure Types in the Singaporean Spirits Sector, Percentage Share of Pack Units, 2022

Annual Growth Rate by Key Closure Type, 2017–27

Use of Closure Type by Category (in Pack Units), 2022

Key Primary Outer Types in the Singaporean Spirits Sector, Percentage Share of Pack Units, 2022

Annual Growth Rate by Key Primary Outer Type, 2017–27

Use of Primary Outer Type by Category (in Pack Units), 2022

Demographic Analysis

Real GDP (SGD Billion) and Annual Growth (%)

Nominal GDP (SGD Billion) and Annual Growth (%)

Consumer Price inflation (%)

Nominal Household Final Consumption Expenditure Growth (%) in SGD Terms

Population (Million) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural-urban Split (%)

Employed People (Million) and Unemployment Rate (%)

Five Lowest-risk Nations in GCRI Q3 2022

Five Highest-risk Nations in GCRI Q3 2022

Singapore Performance in Country Risk Analysis in Comparison to Asia-Pacific and the World

List of 103 Countries Analyzed to Identify the High-potential Countries in Different Regions

Figures

Leading Value Categories (Value), 2022

Fastest-growing Segments (Value), 2022

Cross-category Comparison – by Value (2017–2027)

Cross-category Comparison – by Volume (2017–22)

Per Capita Consumption (by Category), Singapore Compared to Asia-Pacific and Global Levels (in Liters), 2022

Brandy – Value Analysis by Segment, 2017–22

Brandy – Volume Analysis by Segment, 2017–22

Flavored Alcoholic Beverages – Value Analysis by Segment, 2017–22

Flavored Alcoholic Beverages – Volume Analysis by Segment, 2017–22

Liqueurs – Value Analysis by Segment, 2017–22

Liqueurs– Volume Analysis by Segment, 2017–22

Rum – Value Analysis by Segment, 2017–22

Rum – Volume Analysis by Segment, 2017–22

Specialty Spirits – Value Analysis by Segment, 2017–22

Specialty Spirits – Volume Analysis by Segment, 2017–22

Vodka – Value Analysis by Segment, 2017–22

Vodka – Volume Analysis by Segment, 2017–22

Whiskey – Value Analysis by Segment, 2017–22

Whiskey – Volume Analysis by Segment, 2017–22

Change in Distribution Share, 2017–22

Top Five Companies Share by Brand (in Volume Terms) in the Spirits Sector, 2022

Brand Shares of Top Five Companies (in Volume Terms) by Category, 2022

Performance Overview (Score: 1–100)

Category Data, by Segment

Category Data, by On-trade and Off-trade

Per Capita Consumption (in Liters), 2017–22

Per Capita Expenditure ($), 2017–22

Spirits Distribution in Singapore – by Category (SGD Million), 2022

Brand Share (in Volume Terms) in the Spirits Sector, 2022

Brand Share (in Volume Terms) in the Spirits Sector, by Category, 2022

Pack Material (in Million Pack Units), 2022–2026

Pack Materials by Category (in Million Pack Units), 2022

Pack Type (in Million Pack Units), 2017–22

Pack Types by Category (in Million Pack Units), 2022

Closure Type (in Million Pack Units), 2017–22

Closure Types by Category (in Million Pack Units), 2022

Primary Outer Type (in Million Pack Units), 2017–22

Primary Outer Types by Category (in Million Pack Units), 2022

Real GDP and Annual Growth (%), 2019–2027

Nominal GDP and Annual Growth (%), 2019–2027

Consumer Price Inflation (%), 2019–2027

Employed People and Unemployment Rate (%), 2019–20276

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2019–2027

Population and Annual Growth (%), 2019–2027

Population by Age Group (%)

Population by Gender (%)

Population by Rural-urban Split (%)

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