South America Destination Tourism Trends Insight by Type, Source Markets, Foreign Direct Investment and Future Opportunities, 2023 Update
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South America Destination Tourism Market Overview
The total international arrivals stood at 20.6 million in South America in 2022 and are expected to reach pre-pandemic levels by 2023. International arrivals is anticipated to witness a CAGR growth of more than 17% from 2022 to 2027.
This report provides an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case, South America.
Total International Arrivals (2022) | 20.6 million |
CAGR (2022-2027) | >17% |
Key Countries | Colombia, Brazil, Argentina, Peru, Uruguay, Chile, Ecuador, Paraguay, Bolivia, Venezuela, Guyana, and Suriname |
Key Trends | COVID-19, High Dependency on Regional Tourism, Rising Growth of Air Travel |
Key Tourist Types | Singles, Group, Families, and Couples |
Key Tourism Construction Projects | Pi Real Estate – Mendoza Host Hotel Building Development – Mendoza Province, INFRAERO – Cuiaba Airport Expansion and Modernization – Mato Grosso, Las Brisas – Las Brisas Mixed Used Development – Santa Cruz, MHU Chile – Urban Parks Conservation Program – Antofagastat, and Altius/ PIG – Atlantico Mixed-Use Development – Maldonado |
Key Tourism Types | Sun And Beach, Visiting Friends Or Family, City Break, Cultural, Adventure/Sport, Gastronomical, Multi-Stop Trip, Cruise, Religious, Wedding Related and Wellness/Medical |
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South America Destination Tourism Market Trends
The key trends influencing the South American destination tourism market are high dependency on regional tourism, growing air travel, and the impact of the COVID-19 pandemic on inbound tourism.
South America has a high dependency on regional tourism: Many South American countries are highly dependent on neighboring regional countries to support their tourism economies. In 2019, arrivals from other South American countries accounted for more than 73% of international arrivals to the South American region, as inbound flows increased 2019. GlobalData expects South American international arrivals to increase significantly by 2027. Of the South American source markets, Argentina shows the highest propensity for intraregional travel, with many of the region’s destinations being overly dependent on Argentina as a source market.
Families accounted for the largest share of inbound traveler type in 2022, with singles forecast to overtake: Solo-travelers, groups, families, and couples are all attracted to the South America region for natural and cultural tourism, the diverse activities on offer, and often affordable travel experiences. Nevertheless, families accounted for the largest share of inbound travelers in 2022, with more than 30% of international arrivals to Argentina, Brazil, Chile, Colombia, and Peru being this type of traveler.
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South America Destination Tourism Market Segmentation by Countries
The key countries in the South America destination tourism market are Colombia, Brazil, Argentina, Peru, Uruguay, Chile, Ecuador, Paraguay, Bolivia, Venezuela, Guyana, and Suriname. In 2022, Colombia surpassed Brazil and Argentina to become the most popular South American destination in 2022. Colombia offers different types of tourism experiences for travelers like Nature, adventure, Culture, wellness, Sun & Sand Beaches, Cruises, Community Tourism, LGBT and Luxury.
South America Destination Tourism Market Analysis by Countries, 2022 (%)
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South America Destination Tourism Market by User Types
The key user types taking inbound trips in South America are singles, groups, families, and couples. In 2022, families accounted for largest share of inbound travelers in 2022, with 4.6 million trips of international arrivals to some of the key countries including Brazil, Argentina, Chile, and Others. Families are attracted to the South America region for natural and cultural tourism, the diverse activities on offer, and often affordable travel experiences. Travel agents should customize their product, service, and promotional activities to fit the unique demands of families to draw in and advertise to this market segment.
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South America Destination Tourism Types
Some of the most common destination tourism types include sun and beach, visiting friends or family, city break, cultural, adventure/sport, gastronomical, multi-stop trip, cruise, religious, wedding related and wellness/medical among others. The sun and beach holidays are the most preferred holiday type.
South America is a land with several types of amazing scenery, towering mountains, stunning beaches, brilliant wildlife and forests, elegant waterfalls, vineyards and icebergs all offer an extensive range of visitor experiences. Some of the best places to visit in South America are Iguazu Falls in Argentina, Angel Falls in Venezuela, Torres del Pais National Park in Chile, Machu Picchu in Peru, Lake Titicaca in Bolivia, the Galapagos Islands and Amazon Ecological Reserve in Ecuador. South Americans can attract people from different countries who are more interested in Sun and Beaches. The best surf, sun & sand beach towns in South America are Rio de Janeiro.
South America Destination Tourism Market Analysis by Tourism Types
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South America Destination Attractions
The vast and geographically diverse continent of South America is a land with several types of amazing scenery, towering mountains, stunning beaches, brilliant wildlife and forests, elegant waterfalls, vineyards, and icebergs all offer an extensive range of visitor experiences. Some of the top destination attractions in South America are Iguazu Falls, Amazon Rainforest, Ibirapuera Park, Cristo Redentor and Corcovado, and Porto de Galinhas & Pernambuco Beaches among others.
Iguazu Falls : Iguazu Falls is situated on the border between Brazil and Argentina. On the Iguazu River, a waterfall system is composed of 275 waterfalls. The Devil’s Throat, a U shape with a height of 82 meters (269 feet), is the most impressive of them all. UNESCO’s prestigious Iguazu National Park protects the falls.
Ibirapuera Park: Ibirpuera Park, created by Brazil’s landscape architect Robert Burle Marx, is one of the most visited parks in South America. The park is a symbol of contemporary architecture, as well as an area devoted to Brazilian culture. In a rock garden with a fish pond, a Japanese pavilion displays sculptures, clothing, and traditional crafts.
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Scope
This report is part of GlobalData’s Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case South America.
Reasons to Buy
- btain a clear and detailed insight into new developments in two popular tourist destinations.
- Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, foreign direct investments (FDI), airlines and hotel developments.
- Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.
Anantara Hotels
Avani Hotels & Resorts
Barcelo Gestion Hotelera S.L
Accor S.A
Ennismore International Management Ltd
Westin Hotels & Resorts
The Empresa Brasileira de Infraestrutura Aeroportuária
Table of Contents
Frequently asked questions
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What was the total international arrival count in South America during 2022?
The total international arrival count in South America during 2022 was 20.6 million.
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Which leading country had the highest number of international arrival count in South America?
Colombia witnessed the highest number of international arrival count in South America.
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What is the CAGR at which the total international arrival count will grow in South America during 2022 to 2027?
The total international arrival count in South America will grow at a CAGR of more than 17% during 2022 to 2027.
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Which are the key South America destination attractions?
Iguazu Falls, Amazon Rainforest, Ibirapuera Park, Cristo Redentor and Corcovado, and Porto de Galinhas & Pernambuco Beaches among others are the top destination attractions in South America.
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