United States (US) Confectionery Market Assessment by Categories, Distribution, Packaging, Consumergraphics and Forecasts to 2028

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Published: October 25, 2024 Report Code: GDCG240088CS-ST

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United States (US) Confectionery Market Report Overview

The United States (US) confectionery market grew to $47.9 billion in 2023 and is expected to grow at a CAGR of more than 3% from 2023 to 2028. This growth can be attributed to an increase in per capita consumption and expenditure of confectionery in the US.  The per capita consumption and expenditure of confectionery was higher in the US than in both the global and regional levels in 2023

US Confectionery Market Growth Outlook, 2023-2028 (USD Billion)

US Confectionery Market Growth Outlook, 2023-2028 (USD Billion)

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The US confectionery market report provides an in-depth analysis into the value and volume shares of the key categories from 2018 to 2028. The US confectionery market outlook also offers a detailed distribution channel overview and competitive landscape. Furthermore, this report also brings together multiple data sources to provide a country overview, city-wise, and pack materials deployed in the US confectionery market.

Market Size (2023) $47.9 billion
CAGR (2023-2028) >3%
Historical Period 2018-2023
Forecast Period 2023-2028
Key Categories ·       Chocolate

·       Sugar confectionery

·       Gum
Key Distribution Channels ·       Hypermarkets & supermarkets

·       Convenience stores

·       E-retailers

·       Drug stores & pharmacies

·       Food & drinks specialists
Key Pack Materials ·       Flexible Packaging

·       Rigid Plastics

·       Paper & Board

·       Rigid Metal
Leading Companies ·       The Hershey Company

·       Mars, Incorporated

·       Ferrero

·       Chocoladefabriken Lindt & Sprüngli AG

·       Mondelēz International, Inc
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US Confectionery Market Segmentation by Categories

The US confectionery market was led by the chocolate category in 2023

The chocolate category accounted for the highest market share in the US confectionery market in 2023. It is followed by the sugar confectionery and gum category. The report further reveals that the sugar confectionery category is expected to gain market share during the forecast period.

US Confectionery Market Analysis by Categories, 2023 (%)

US Confectionery Market Analysis by Categories, 2023 (%)

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US Confectionery Market Segmentation by Distribution Channels

Hypermarkets & supermarkets garnered the largest US confectionery market sales in 2023

The US confectionery market also involves sales through other distribution channels including convenience stores, e-retailers, drug stores & pharmacies, and food & drinks specialists among others.

US Confectionery Market Analysis by Distribution Channels, 2023 (%)

US Confectionery Market Analysis by Distribution Channels, 2023 (%)

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US Confectionery Market Segmentation by Pack Material

Flexible packaging was the most used pack material in the US confectionery market in 2023

The other pack materials most commonly used in the US confectionery market are rigid plastics, paper & board, and rigid metal. In 2023, rigid metal will grow at a faster CAGR during 2023-2028. Bag/sachet was the most popular pack type in the US confectionery market.

US Confectionery Market Analysis by Pack Material, 2023 (%)
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US Confectionery Market – Competitive Landscape

The Hershey Company held the highest US confectionery market share in 2023

The leading companies in the US confectionery market are:

  • The Hershey Company
  • Mars, Incorporated
  • Ferrero
  • Chocoladefabriken Lindt & Sprüngli AG
  • Mondelēz International, Inc
  • Others

The Hershey Company offers products in the chocolate, gum, and sugar confectionery categories. Extra Dark, Reese’s, Twizzlers, Kisses, and others are a few of the leading brands offered by the Hershey Company. The other companies in the US confectionery market include Mars, Incorporated, and Ferrero.

US Confectionery Market Analysis by Companies, 2023 (%)

US Confectionery Market Analysis by Companies, 2023 (%)

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US Confectionery Market Category Outlook (Value, USD Billion, 2018-2028)

  • Chocolate
  • Sugar confectionery
  • Gum

US Confectionery Market Distribution Channel Outlook (Value, USD Billion, 2018-2028)

  • Hypermarkets and supermarkets
  • Convenience stores
  • E-retailers
  • Drug stores & pharmacies
  • Food & drinks specialists

Key Highlights

  • Per capita consumption of confectionery in the US was higher than regional and global levels in 2023.

  • Chocolate was the leading category in both value and volume terms.

  • Hypermarkets & supermarkets was the leading distribution channel in the US confectionery sector, with a value share of more than 37% in 2023.

  • The Hershey Company accounted for a value share of more than 24% in 2023.

Reasons to Buy

  • Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis.

  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.

  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.

  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.

  • Analysis of key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people, and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

The Hershey Company
Mars
Incorporated
Ferrero
Nestlé
Chocoladefabriken Lindt & Sprüngli AG
Mondelēz International
Inc
Perfetti Van Melle SpA
Tootsie Roll Industries
Inc

Table of Contents

Report Scope

Executive Summary

Market Environment

Value and Volume Share of the US in the Global and North America Markets

Growth Analysis of the US Compared to Other Leading Countries in the North America Market

PCC and PCE of the US Compared to Global and North America Market

Sector Deep Dive

The US Confectionery Sector Snapshot

Market Size Analysis

Cross-Category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-Category Comparison – Volume Growth Analysis and Category Winners and Losers

Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Chocolate

Segment-Level Analysis (in Value Terms) – Chocolate

Segment-Level Analysis (in Volume Terms) – Chocolate

Market Size Analysis – Category: Gum

Segment-Level Analysis (in Value Terms) – Gum

Segment-Level Analysis (in Volume Terms) – Gum

Market Size Analysis – Category: Sugar Confectionery

Segment-Level Analysis (in Value Terms) – Sugar Confectionery

Segment-Level Analysis (in Volume Terms) – Sugar Confectionery

Distribution Analysis

Channel Share Analysis

Competitive Environment

Leading Companies Value Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Health & Wellness Analysis

Health & Wellness Analysis by Category

Health & Wellness Analysis by Product Attributes

Health & Wellness Analysis by Consumer Benefits

Cross Category Comparison – Products with H&W Vs. Non-H&W Claims

Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

City Deep Dive

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Category

Consumergraphics

Demographic Analysis

Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

The US Risk Index (GCRI) 2023

The US Risk Analysis – Compared to Global and North America Markets

Methodology

Definitions

Appendix

Table

Leading value categories

Fastest-growing segments (value), 2023

Cross-category comparison – by value (2018–28)

Cross-category comparison – by volume (2018–28)

Per capita consumption (by category), the US compared to North America and global levels (in units), 2023

Chocolate – value analysis by segment, 2018–28

Chocolate – volume analysis by segment, 2018–28

Gum – value analysis by segment, 2018–28

Gum – volume analysis by segment, 2018–28

Sugar confectionery – value analysis by segment, 2018–28

Sugar confectionery – volume analysis by segment, 2018–28

Change in distribution share, 2018–23

Top five companies share by brand (in value terms) in the confectionery sector, 2023

Brand shares of top five companies (in value terms) by category, 2023

Category comparison – with H&W and non- H&W claims, 2018–23

Volume share analysis of 10 cities by category (%), 2023

Performance overview (score: 1–100)

Category data, by segment

Per capita consumption (in units), 2018–28

Per capita expenditure ($), 2018–28

Confectionery sales distribution in the US – by category ($ million), 2023

Brand share (in value terms) in the confectionery sector, 2023

Brand share (in value terms) in the confectionery sector, by category, 2023

Key health & wellness product attributes driving sales in the US, 2018–23

Key health & wellness consumer benefits driving sales in the US, 2018–23

Pack material (in million pack units), 2018–28

Pack materials by category (in million pack units), 2023

Pack type (in million pack units), 2018–28

Pack types by category (in million pack units), 2023

Closure type (in million pack units), 2018–28

Closure types by category (in million pack units), 2023

Primary outer type (in million pack units), 2018–28

Primary outer types by category (in million pack units), 2023

Real GDP and annual growth (%), 2018–28

Nominal GDP and annual growth (%), 2018–28

Consumer price inflation (%), 2018–28

Employed people and unemployment rate (%), 2018–28

Nominal household final consumption expenditure and annual growth (%), 2018–28

Population and annual growth (%), 2018–28

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Confectionery in the US : value/volume changes at segment level

Figures

Value and volume share of the US in the global and North America confectionery sector, 2023–28

The US compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison – the US, North America , and global, 2018–28

PCE comparison – the US, North America, and global, 2018–28

Market size and growth analysis by value and volume, confectionery sector, 2018–28

Cross-category comparison – value growth analysis and category winners and losers

Cross-category comparison – volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, chocolate category, 2018–28

Market size and growth analysis by value and volume, gum category, 2018–28

Market size and growth analysis by value and volume, sugar confectionery category, 2018–28

Share of key distribution channels (in value terms) – confectionery, 2023

Key distribution channel share by category (in value terms), 2023

Leading companies (in value terms) in the confectionery sector, 2023

Private label penetration by category (in value terms), 2023

Growth analysis, private label and brands, 2018–23

Category-wise consolidation/fragmentation (in value terms) – confectionery, 2023

Prominence of health & wellness claims by category, $ million, 2018–23

Contribution of health & wellness by product attributes, $ million, 2018–23

Contribution of health & wellness by consumer benefits, $ million, 2018–23

Key pack materials in the North American confectionery sector, percentage share of pack units, 2023

Annual growth rate by key pack material, 2018–28

Use of pack material by category (in pack units), 2023

Key pack types in the North American confectionery sector, percentage share of pack units, 2023

Annual growth rate by key pack type, 2018–28

Use of pack type by category (in pack units), 2023

Key closure types in the North American confectionery sector, percentage share of pack units, 2023

Annual growth rate by key closure type, 2018–28

Use of closure type by category (in pack units), 2023

Key primary outer types in the North American confectionery sector, percentage share of pack units, 2023

Annual growth rate by key primary outer type, 2018–28

Use of primary outer type by category (in pack units), 2023

Volume growth analysis of top eight cities (million kg), 2018–23

Demographic analysis

Real GDP ($ Billion) and annual growth (%)

Nominal GDP ($ Billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in $ terms

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends

Five lowest-risk nations in GCRI Q3 2023

Five highest-risk nations in GCRI Q3 2023

The US’s performance in country risk analysis in comparison to North America and the world

List of 108 countries analyzed to identify the high-potential countries in different regions

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