United States (US) Haircare Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026
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US Haircare Market Report Overview
The US haircare market size was valued at $13.8 billion in 2021 and is forecast to record a CAGR of more than 2% during 2021-2026. After the pandemic, labor participation increased in 2022. As economic activity resumed, the demand for goods and services increased. This boosted job growth and wage hikes. Moreover, increased government spending on infrastructure development and renewable energy will give rise to new employment opportunities. However, elevated household savings and higher wages can together escalate inflationary pressures during the year.
| Market Size (2021) | $13.8 billion |
| CAGR (2021-2026) | >2% |
| Historic Period | 2016-2020 |
| Forecast Period | 2021-2026 |
| Key Cities | New York, Chicago, Dallas, Houston, Miami, and Boston |
| Key Categories | Conditioner, Shampoo, Hair Colorants, Perms & Relaxers, Salon Hair Care, Hair Loss Treatments, and Styling Agents |
| Key Distribution Channels | Convenience Stores, Parapharmacies/Drugstores, Hypermarkets & Supermarkets, Chemists/Pharmacies, Health & Beauty Stores, and Others |
| Key Packaging Material | Rigid Plastics, Flexible Packaging, Glass, and Rigid Metal |
| Leading Companies | Unilever, Procter & Gamble, L’Oreal S.A., KKR & Co.LP., and Revlon, Inc. |
The US haircare market research report will help to identify high-potential categories and explore further market opportunities based on detailed value and volume analysis. The report also provides overall sector value and volume data with growth analysis. The key categories analyzed in the report include conditioners, hair colorants, perms & relaxers, salon hair care, shampoo, hair loss treatments, and styling agents.
US Haircare Market Segmentation by Cities
The key cities in the US haircare market are New York, Chicago, Dallas, Houston, Miami, and Boston among others. New York emerged as the largest haircare market in the US in 2021. Shampoo was the leading category in volume terms across the top 10 cities in the US haircare sector in 2021.
US Haircare Market Analysis by Cities, 2021 (%)
For more insights on key cities in the US haircare market, download a free report sample
US Haircare Market Segmentation by Category
The key categories in the US haircare market are conditioner, shampoo, hair colorants, perms & relaxers, salon hair care, hair loss treatments, and styling agents. In 2021, shampoo accounted for the largest US haircare market share.
US Haircare Market Analysis, by Categories, 2021 (%)
For more category insights into the US haircare market, download a free report sample
US Haircare Market Segmentation by Distribution Channel
The key distribution channels in the US haircare market are convenience stores, parapharmacies/drugstores, hypermarkets & supermarkets, chemists/pharmacies, health & beauty stores, and others. Hypermarkets & supermarkets was the leading distribution channel in the US haircare sector in 2021.
US Haircare Market Analysis by Distribution Channel, 2021 (%)
For more channel insights in the US haircare market, download a free report sample
US Haircare Market Segmentation by Pack Material
The key pack materials in the US haircare market are rigid plastics, flexible packaging, glass, and rigid metal. Rigid plastics was the leading pack material in the US haircare sector in 2021.
US Haircare Market Analysis by Pack Material, 2021 (%)
For more pack material insights in the US haircare market, download a free report sample
US Haircare Market – Competitive Landscape
Some of the key haircare companies in the US are Unilever, Procter & Gamble, L’Oreal S.A., KKR & Co.LP., and Revlon, Inc. L’Oreal S.A accounted for the highest value share in the US haircare sector, in 2021. The company offers products in the shampoo, conditioner, hair colorants and styling agents categories.
US Haircare Market Analysis by Companies, 2021 (%)
For additional insights on leading US haircare market players, download a free report sample
Key Segments Covered in the Report
US Haircare Market Outlook by Category (Value $ Billion, 2021-2026)
- Conditioner
- Hair colorants
- Perms & relaxers
- Salon hair care
- Shampoo
- Hair loss treatments
- Styling agents
US Haircare Market Outlook by Distribution Channel (Value $ Billion, 2021-2026)
- Parapharmacies/drugstores
- Hypermarkets & supermarkets
- Convenience stores
- E-retailers
- Chemists/pharmacies
- Department stores
- Health & beauty stores
- Others
US Haircare Market Outlook by Packaging Material (Value $ Billion, 2021-2026)
- Rigid Plastics
- Flexible packaging
- Glass
- Rigid Metal
Scope
- Sector data: Overall sector value and volume data with growth analysis for 2016-2026
- Category coverage: Value and growth analysis for conditioners, hair colorants, perms & relaxers, salon hair care, shampoo, hair loss treatments, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
- Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
- Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, chemists/pharmacies, convenience stores, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of the number of units sold. Pack material data for flexible packaging, glass, paper & board, rigid plastics, and rigid metal; pack type for tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand-up pouch, and other pack types, closure type for flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap and other closure types, primary outer types for carton – folding, blister pack, sleeve, and shrink wrap.
Key Highlights
- Per capita consumption and per capita expenditure of haircare was higher in the US than on the global level in 2021.
- The per capita consumption of shampoo was higher than other haircare categories in 2021.
- Hypermarkets & Supermarkets was the leading distribution channel in the US haircare sector.
- Shampoo recorded the highest volume sales across leading cities in the US.
- “Older consumers” represent the largest subset of the haircare sector in the US.
Reasons to Buy
- Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.
Unilever
Procter & Gamble
KKR & Co.LP.
Revlon, Inc.
The Estee Lauder Companies Inc.
Combe Incorporated
Vogue International.
Kao Corporation
Johnson & Johnson Services Inc
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Frequently asked questions
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What was the US haircare market size in 2021?
The haircare market size in the US was valued at $13.8 billion in 2021.
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What is the US haircare market growth rate during 2021-2026?
The haircare market in the US will grow at a CAGR of more than 2% during 2021-2026.
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What are the key cities in the US haircare market?
The key cities in the US haircare market are New York, Chicago, Dallas, Houston, Miami, and Boston.
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What are the key categories in the US haircare market?
The key categories in the US haircare market are conditioner, shampoo, hair colorants, perms & relaxers, salon hair care, hair loss treatments, and styling agents.
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What are the key channels in the US haircare market?
The key distribution channels in the US haircare market are convenience stores, parapharmacies/drugstores, hypermarkets & supermarkets, chemists/pharmacies, health & beauty stores, and others.
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What are the key pack materials in the US haircare market?
The key pack materials in the US haircare market are rigid plastics, flexible packaging, glass, and rigid metal.
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Which are the key companies in the US haircare market?
Some of the key haircare companies in the US are Unilever, Procter & Gamble, L’Oreal S.A., KKR & Co.LP., and Revlon, Inc.
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