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Vietnam Meat Market Analysis and Forecasts, 2015-2025 – Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation

The Vietnamese meat market was valued at $9.1 billion in 2020 and is projected to register a CAGR of more than 4% during the forecast period 2021-2025. Per capita consumption and per capita expenditure of meat were higher in Vietnam than at the global and regional level in 2020.  Fresh meat (counter) was the largest category in 2020, followed by chilled raw packaged meat – whole cuts, ambient meat, frozen meat, cooked meats- packaged, cooked meats – counter, chilled raw packaged meat – processed. Food & drinks specialists was the largest distribution channel in the Vietnamese meat sector in 2020, followed by hypermarkets & supermarkets, and convenience stores.

Overview of the meat market in Vietnam

Overview of the meat market in Vietnam

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What are the market dynamics in the meat market in Vietnam?

In 2020, fresh meat (counter) was the leading category in value terms, while the chilled raw packaged meat – processed category is forecasted to register the fastest volume growth during the forecast period. The Fresh meat (Counter) category is expected to gain the most market share in volume terms during 2020-2025. Vietnam has been accounted for a value and volume share of more than 1% and 3%, respectively, in the Asia-Pacific meat sector in 2020. Vietnam ranks fourth in terms of fragmentation when compared to the leading countries in the region, with the top five companies accounting for a share of more than 10% in 2020.

What are the category classifications in the meat market in Vietnam?

Fresh meat (counter) led the Vietnamese meat sector in terms of per capita consumption in 2020, followed by chilled raw packaged meat – whole cuts and frozen meat respectively. However, per capita consumption of ambient meat, fresh meat (counter), and frozen meat was higher in Vietnam compared to both regional and global levels in the same year. Furthermore, per capita consumption of chilled raw packaged meat – whole cuts, cooked meats – counter and cooked meats – packaged was higher in Vietnam than at the regional level, but lower when compared to the global level in the same year.

 Meat market in Vietnam, by category

Meat market in Vietnam, by category

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Who are the major players in the Vietnam meat market?

In 2020, Danish Crown A/S led the meat market of Vietnam followed by, Charoen pokphand group, Vissan co Ltd., St Helen’s Meat Packers Limited, and Fuji Baking Group. The Danish Crown A/S accounted for a value share of more than 2% in 2020. 

Meat market in Vietnam, by key players

Meat market in Vietnam, by key players

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Market report scope

Market size (Year – 2020) $9.1 billion
Growth rate CAGR of >4% from 2021 to 2025
The base year for estimation 2020
Forecast Period 2021-2025
Segmentation by category Fresh Meat (Counter), Chilled Raw Packaged Meat – Whole Cuts, Chilled Raw Packaged Meat – Processed, Ambient meat, Frozen meat, Cooked meats – packaged, and Cooked meats – counter
Key players Danish Crown A/S, Charoen pokphand group, Vissan co Ltd., st Helen’s Meat Packers Limited and Fuji Baking Group

Scope

The report provides an in-depth analysis of the following:

  • Per capita consumption of meat was higher in Vietnam than both the global and regional levels in 2020.
  • Food & drinks specialists was the largest distribution channel in the Vietnamese meat sector.
  • Vietnamese consumers prefer premium products in the meat sector.
  • The cooked meats – packaged category is expected to gain the most market share in volume terms during 2020-2025.
  • Private labels are growing at a higher CAGR than brands in the Vietnamese meat sector.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
  • Analysis of key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

Key Players

Danish Crown A/S

Charoen Pokphand Group

Vissan Co Ltd

St. Helen’s Meat Packers Limited

Fuji Baking Group

HaLong Canned food JSC,

Member`s Mark

ConAgra Brands Inc

San Miguel Corporation

Charoen Pokphand Group

San Ha Ltd

Tuyen Ky Food

C.P Vietnam Corporation,

DeRaza Ibérico s.l.

VIETWAGYU

RICH MOON CO. LTD

SEASPIMEX VIETNAM

San Miguel Corporation

Ba Roi

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Vietnam in the Global and Asia-Pacific Markets

Growth Analysis of Vietnam Compared to Other Leading Countries in the Asia-Pacific Market

PCC and PCE of Vietnam Compared to the Global and Asia-Pacific Markets

Part 2: Sector Deep Dive

Vietnam Meat Sector Snapshot

Market Size Analysis

Demand For Value For Money Products

Cross-category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-category Comparison – Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Ambient Meat

Segment-Level Analysis (in Value Terms) – Ambient Meat

Segment-Level Analysis (in Volume Terms) – Ambient Meat

Market Size Analysis – Category: Chilled Raw Packaged Meat – Processed

Segment-Level Analysis (in Value Terms) – Chilled Raw Packaged Meat – Processed

Segment-Level Analysis (in Volume Terms) – Chilled Raw Packaged Meat – Processed

Market Size Analysis – Category: Chilled Raw Packaged Meat – Whole Cuts

Segment-Level Analysis (in Value Terms) – Chilled Raw Packaged Meat – Whole Cuts

Segment-Level Analysis (in Volume Terms) – Chilled Raw Packaged Meat – Whole Cuts

Market Size Analysis – Category: Cooked Meats – Counter

Market Size Analysis – Category: Cooked Meats – Packaged

Segment-Level Analysis (in Value Terms) – Cooked Meats – Packaged

Segment-Level Analysis (in Volume Terms) – Cooked Meats – Packaged

Market Size Analysis – Category: Fresh Meat (Counter)

Segment-Level Analysis (in Value Terms) – Fresh Meat (Counter)

Segment-Level Analysis (in Volume Terms) – Fresh Meat (Counter)

Market Size Analysis – Category: Frozen Meat

Segment-Level Analysis (in Value Terms) – Frozen Meat

Segment-Level Analysis (in Volume Terms) – Frozen Meat

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Methodology

Definitions

Appendix

List of Tables

List of Tables

Leading Value Categories

Fastest-Growing Segments (Value), 2020

Cross-Category Comparison – by Value (2015-2025)

Cross-Category Comparison – by Volume (2015-2025)

Per Capita Consumption (by Category), Vietnam Compared to Asia-Pacific and Global Levels (in kg), 2020

Ambient Meat – Value Analysis by Segment, 2015-2025

Ambient Meat – Volume Analysis by Segment, 2015-2025

Chilled Raw Packaged Meat – Processed – Value Analysis by Segment, 2015-2025

Chilled Raw Packaged Meat – Processed – Volume Analysis by Segment, 2015-2025

Chilled Raw Packaged Meat – Whole Cuts – Value Analysis by Segment, 2015-2025

Chilled Raw Packaged Meat – Whole Cuts – Volume Analysis by Segment, 2015-2025

Cooked Meats – Packaged – Value Analysis by Segment, 2015-2025

Cooked Meats – Packaged – Processed – Volume Analysis by Segment, 2015-2025

Fresh Meat (Counter) – Value Analysis by Segment, 2015-2025

Fresh Meat (Counter) – Volume Analysis by Segment, 2015-2025

Frozen Meat – Value Analysis by Segment, 2015-2025

Frozen Meat – Volume Analysis by Segment, 2015-2025

Change in Distribution Share, 2015-2020

Top Five Companies Share by Brand (in Value and Volume Terms) in the Meat Sector, 2020

Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020

Category Data, by Segment

Per Capita Consumption (in kg), 2015-2025

Per Capita Expenditure ($), 2015-2025

Meat Sales Distribution in Vietnam – by Category (VND Million), 2020

Brand Share (in Value and Volume Terms) in the Meat Sector, 2020

Brand Share (in Value and Volume Terms) in the Meat Sector, by Category, 2020

Exchange Rates, 2015-2025

List of Figures

List of Figures

Value and Volume Share of Vietnam in the Global and Asia-Pacific Meat Sector, 2020-2025

Vietnam Compared to Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison – Vietnam, Asia-Pacific, and Global, 2015-2025

PCE Comparison – Vietnam, Asia-Pacific, and Global, 2015-2025

Market Size and Growth Analysis by Value and Volume, Meat Sector, 2015-2025

Extent to Which Consumers are Trading Up in the Meat Sector

Cross-category Comparison – Value Growth Analysis and Category Winners and Losers

Cross-category Comparison – Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Ambient Meat Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Chilled Raw Packaged Meat – Processed Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Chilled Raw Packaged Meat – Whole Cuts Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Cooked Meats – Counter Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Cooked Meats – Packaged Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Fresh Meat (Counter) Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Frozen Meat Category, 2015-2025

Share of Key Distribution Channels (in Value Terms) – Meat, 2020

Key Distribution Channel Share by Category (in Value Terms), 2020

Leading Companies (in Value terms) in the Meat Sector, 2020

Private Label Penetration by Category (in Value Terms), 2020

Growth Analysis, Private Label and Brands, 2015-2020

Category-wise Consolidation/Fragmentation (in Value Terms) – Meat , 2020

List of 109 Countries Analyzed to Identify High-Potential Countries in Different Regions

Frequently Asked Questions

The Vietnamese meat market was valued at $9.1 billion in 2020.

The Vietnamese meat market is projected to register a CAGR of more than 4% during the forecast period 2021-2025.

The key categories in the Vietnamese meat market include fresh meat (counter), chilled raw packaged meat – whole cuts, chilled raw packaged meat – processed, ambient meat, frozen meat, cooked meats – packaged, and cooked meats – counter.

The key players in the Vietnamese meat market are Danish Crown A/S, Charoen pokphand group, Vissan co Ltd., St Helen’s Meat Packers Limited, and Fuji Baking Group.

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