Waste is a two-sided problem in the consumer goods industry. On one side some products are disposed of for multiple reasons and on the other side, the waste is generated through packaging. There has been an increasing amount of single-use plastic and waste produced by FMCG companies.
Companies need to be more mindful of the waste generated throughout their value chain. Companies like Procter & Gamble and Dabur India recently announced that they have achieved 'plastic waste neutrality’ by recycling a big chunk of their post-consumer plastic packaging waste. To be environmentally sustainable and increase consumer awareness, companies have been under pressure to manage waste. Being responsible for the environment helps companies attract new customers as consumers prefer to do business with companies that share their values.
The Coca-Cola Co (Coca-Cola) is a producer, distributor, and marketer of non-alcoholic beverages. It markets beverages under the brand names Sprite, Coca-Cola Zero, Diet Coke, Fanta, Powerade, Dasani, FUZE TEA, Minute Maid, Simply, Georgia, and Del Valle.
Total waste generated by Coca-Cola in 2020 was 1,270 thousand tonnes, a decrease of 7.2% from 2019. In 2020, 1,135 thousand tonnes of waste generated (89% of total waste generated) by Coca-Cola was recovered, a decline of 6.4% annually.
Coca-Cola collected 61% of the equivalent bottles and cans introduced into the market in 2021 to refill or recycle and the company aims to collect and recycle all its bottles and cans it sells by 2030.
In 2021, 90% of Coca-Cola’s packaging can be recycled, an increase of 5 percentage points over 2017. The beverage company used 23% of recycled material in its packaging during the same year. Coca-Cola set a goal to have 100% of its packaging recyclable globally by 2025 and will use 50% recycled material in its packaging by 2030.
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