The gender gap in organizations has narrowed over the past three decades, giving more effortless labor mobility worldwide. There has also been an increasing global awareness regarding the right to a dignified and respectful workplace irrespective of sexual orientation and ethnicity of the employees, which promotes an open and inclusive workplace. However, labor market disruption due to the COVID-19 has had devastating consequences globally. According to International Labour Organization (ILO), women’s employment declined by 5% globally in 2020 compared with around 4% for men.
Diversity, equity, and inclusivity (DEI) are critical to the business performance of the consumer sector, which encompasses retailers and consumer-packaged goods manufacturers, since consumers want to buy goods that reflect their values, wants, and needs. Consumers expect more from brands than ever, and retailers must honor DEI. Understanding the brand, setting DEI commitments from the top, delivering on the pledges, recruiting from diverse pools, and creating a supportive environment can all contribute to DEI.
Imperial Brands Plc (Imperial Brands) is a manufacturer, marketer, distributor, and seller of a wide range of tobacco and related products. The company markets its products under various brands such as JPS, Parker & Simpson, West, Davidoff, Winston, blu, Knox, Montecristo, Pulze, Gauloises, iD, and Skruf.
In 2021, women represented 40% of Imperial Brands’ total workforce. Female employee numbers have decreased by 2 percentage points compared to 2020. This is largely due to the division of certain aspects of Premium Cigar Division, which employed more women than men. During the same year, women’s participation was 33% in senior management, an increase of 19 percentage points over 2020. In 2021, The number of female members of Imperial Brands’ Board was 36%.
Imperial Brands has set a target to achieve 30% women representation in senior management roles by 2023. The tobacco company aims to achieve gender equality in line with the United Nations’ sustainable development goals.
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