Waste is a two-sided problem in the consumer goods industry. Some products are disposed of for multiple reasons; on the other side, the waste is generated through packaging. There has been an increasing amount of single-use plastic and waste produced by consumer goods companies.
Companies need to be more mindful of the waste generated throughout their value chain. Companies like Procter & Gamble and Dabur India recently announced that they have achieved 'plastic waste neutrality’ by recycling a big chunk of their post-consumer plastic packaging waste. Companies have been under pressure to manage waste to be environmentally sustainable and increase consumer awareness. Being responsible for the environment helps companies attract new customers as consumers prefer to do business with companies that share their values.
Imperial Brands Plc (Imperial Brands) is a manufacturer, marketer, distributor, and seller of a wide range of tobacco and related products. The company markets its products under various brands such as JPS, Parker & Simpson, West, Davidoff, Winston, blu, Knox, Montecristo, Pulze, Gauloises, iD, and Skruf.
Total waste generated by Imperial Brands in 2021 was 41,714 tonnes, an increase of 4% from 2020. Total waste generation by Imperial Brands was reduced by 15% since 2017. The tobacco company disposed of 9,411 tonnes of waste in landfills in 2021, an increase of 46% over 2020.
In 2021, Imperial Brands disposed of 59% of its hazardous waste by incineration while 19% of its hazardous waste was recycled and reused. The tobacco company recycled and reused more than half of its non-hazardous waste.
Imperial Brands has set a target to reduce waste by 20% by 2030. The tobacco company is improving its packaging recyclability for its combustible brands by replacing the aluminum inner liner with paper to minimize waste and waste sent to landfill.
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