The gender gap in organizations has narrowed over the past three decades, giving more effortless labor mobility worldwide. There has also been an increasing global awareness regarding the right to a dignified and respectful workplace irrespective of the sexual orientation and ethnicity of the employees, which promotes an open and inclusive workplace. However, labor market disruption due to the COVID-19 has had devastating consequences globally. According to International Labour Organization (ILO), women’s employment declined by 5% globally in 2020 compared with around 4% for men.
Diversity, equity, and inclusivity (DEI) are critical to the business performance of the consumer sector, which encompasses retailers and consumer-packaged goods manufacturers, since consumers want to buy goods that reflect their values, wants, and needs. Consumers expect more from brands than ever, and retailers must honor DEI. Understanding the brand, setting DEI commitments from the top, delivering on the pledges, recruiting from diverse pools, and creating a supportive environment can all contribute to DEI.
Spin Master Corp (Spin Master) is a global children’s entertainment company. The company offers toys and games, digital games, and kids' consumer products. It also provides entertainment and television series including preschool success, PAW patrol, and others through its platform. Spin Master market its products under Bakugan, Kinetic Sand, Air Hogs, Hatchimals, Rubik’s Cube, Gund, Bunchems, Candylocks, Coop, and others.
In 2021, women represented 51% of Spin Master’s total workforce, and 40% women in the senior management (directors and above). The had 17% women representation in its board members, 23% women at executive level, and 47% women in the middle management level.
In 2021, the representation of Asian employees of Spin Master in the Canada workforce was 19% and in the US workforce was 17%. Black and Latin American employees represented 3% and 5% of the Canada workforce, respectively.
Spin Master is committed to achieve and maintain close to 100% gender-based pay equity rate across all levels globally on an annual basis.
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