Mattel Inc - Company Profile
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Mattel Inc (Mattel) designs, manufactures, distributes, and markets toys and family products. The company’s product portfolio includes fashion dolls and accessories, vehicles and play sets, hand-held and other games, educational and other games, puzzles, media-driven products, and fashion-related toys. Mattel markets its products under the Barbie, American Girl, Monster High, Polly Pocket, Fisher-Price, Thomas & Friends, Hot Wheels, Power Wheels, MEGA, and UNO brand names. Mattel merchandises products through discount and free-standing toy stores, directly to consumers, chain stores, department stores, other retail outlets, wholesalers, agents, and distributors. The company has presence across the Americas, the Middle East, Europe, Africa, and Asia-Pacific. Mattel is headquartered in EI Segundo, California, the US.
Mattel Inc premium industry data and analytics
Products and Services
| Products | Brands |
|---|---|
| Infants, Toddler and Preschool Toys | Mattel |
| Fashion Dolls and Accessories | Fisher-Price |
| Youth Electronics | American Girl |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2026 | New Products/Services | In July, the company launched a Barbie Signature doll. |
| 2026 | New Products/Services | In June, the company launched a lineup of action figure collectibles and dolls from Mattel Creations. |
| 2026 | New Products/Services | In May, the company introduced seven new Mattel Brick Shop building sets. |
Competitor Comparison
| Key Parameters | Mattel Inc | Hasbro Inc | Bandai Co Ltd | Jazwares LLC | LEGO System A/S |
|---|---|---|---|---|---|
| Headquarters | United States of America | United States of America | Japan | United States of America | Denmark |
| City | El Segundo | Pawtucket | Tokyo | Sunrise | Billund |
| State/Province | California | Rhode Island | Tokyo | Florida | - |
| No. of Employees | 31,000 | 4,520 | 886 | - | - |
| Entity Type | Public | Public | Private | Private | Private |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Ynon Kreiz | Chairman; Chief Executive Officer | Executive Board | 2018 | 60 |
| Paul Ruh | Chief Financial Officer | Senior Management | 2025 | - |
| Ken Wee | Executive Vice President; Chief Strategy Officer | Senior Management | 2024 | - |
| Jonathan Anschell | Secretary; Chief Legal Officer; Executive Vice President | Senior Management | 2021 | 57 |
| Lisa McKnight | Executive Vice President; Chief Brand Officer | Senior Management | 1998 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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