Lego AS - Company Profile
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Lego AS (Lego), a subsidiary of Kirkbi A/S, designs, manufactures, and markets a wide range of toys and games. The company offers creativity development products and teaching materials for children. Lego’s products are focused on the concept of learning and development through play. Its product portfolio includes traditional toys, brick-building sets, education products, and games. Lego also offers accessories, backpacks and lunch boxes, books, clothing, keychains, puzzles and board games, gift cards, and home decor products. The company markets products under the LEGO brand name. It has a business presence worldwide. Lego is headquartered in Billund, Denmark.
Headquarters
Denmark
Address
Aastvej 1, Billund, 7190
Website
www.lego.com
Telephone
45 79 506070
No of Employees
26,765
Industry
Consumer Packaged Goods
Revenue (2024)
$10.8B
Lego AS premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Toys | Service: | Lego |
| Accessories | Online Retailing | |
| Education Products | ||
| XYZ | ||
| XYZ | ||
| XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2024 | New Products/Services | In July, the company launched LEGO Technic McLaren P1 and LEGO Ideas JAWS Set. |
| 2024 | New Products/Services | In June, the company launched Botanical Collection Sets, Tycoon: Tilted Towers, Icons Transformer Bumblebee Set and Icons Lamborghini Countach 5000 Quattrovalvole. |
| 2024 | Corporate Changes/Expansions | In June, the company opened new distribution centre in Belgium. |
Competitor Comparison
| Key Parameters | Lego AS | Mattel Inc | Hasbro Inc | Bandai Co Ltd | LeapFrog Enterprises, Inc. |
|---|---|---|---|---|---|
| Headquarters | Denmark | United States of America | United States of America | Japan | United States of America |
| City | Billund | El Segundo | Pawtucket | Tokyo | Emeryville |
| State/Province | - | California | Rhode Island | Tokyo | California |
| No. of Employees | 26,765 | 34,000 | 4,985 | 876 | - |
| Entity Type | Private | Public | Public | Private | Private |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Thomas Kirk Kristiansen | Chairman | Executive Board | 2020 | - |
| Niels B. Christiansen | President; Chief Executive Officer | Senior Management | 2017 | - |
| Jesper Andersen | Chief Financial Officer; Executive Vice President | Senior Management | 2020 | - |
| Carsten Rasmussen | Chief Operating Officer | Senior Management | 2017 | - |
| Loren I. Shuster | Chief People Officer; Head - Corporate Affairs | Senior Management | 2017 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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