Lego AS (Lego), a subsidiary of Kirkbi A/S, designs, develops, manufactures, and markets toys and games. The company offers toys for different age groups covering 1.5 to 18 years. It designs products that stimulate the imagination and the emergence of ideas and creative expression in children. The company offers products under ten categories: accessories, backpacks and lunch boxes, books, keychains, puzzles and board games, role play and costumes, plush toys, stationery, throw blankets, and storage containers. It sells products under the brand Lego and several themes including Architecture, batman, brickheadz, brick sketches, classic, Disney, Dot and many others. Lego Education products category caters especially to the educational sector. It provides learning solutions based on LEGO brick, curriculum-relevant material, and physical and digital resources for children at preschool, elementary, and middle school. It also has Lego Life magazines and App for the age group covering 5 to 9 years.

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The R&D arm of Lego strives to develop new technologies to enable learning through play, anthropological studies, trend spotting and collaborating with educational institutions to deepen the understanding of children’s development. It makes investments to explore new play patterns and innovate core play themes. In FY2024, new products accounted for 46% of the portfolio. In FY2024, the company incurred expenses of DKK2,476 million on R&D, which as a percentage of revenue, stood at 3.0%.