Waste is a two-sided problem in the consumer goods industry. Some products are disposed of for multiple reasons; on the other side, the waste is generated through packaging. There has been an increasing amount of single-use plastic and waste produced by consumer goods companies.
Companies need to be more mindful of the waste generated throughout their value chain. Companies like Procter & Gamble and Dabur India recently announced that they have achieved 'plastic waste neutrality’ by recycling a big chunk of their post-consumer plastic packaging waste. Companies have been under pressure to manage waste to be environmentally sustainable and increase consumer awareness. Being responsible for the environment helps companies attract new customers as consumers prefer to do business with companies that share their values.
Spin Master Corp (Spin Master) is a global children’s entertainment company. The company offers toys and games, digital games, and kids' consumer products. It also provides entertainment and television series including preschool success, PAW patrol, and others through its platform. Spin Master market its products under Bakugan, Kinetic Sand, Air Hogs, Hatchimals, Rubik’s Cube, Gund, Bunchems, Candylocks, Coop, and others.
The total waste generated by Spin Master in 2021 was 1,048 thousand tonnes, a decrease of 33% over 2020. The consumer goods company diverted 19% of the waste generated in the same year.
Rocky's Recycling Campaign, a branded initiative for Spin Master's workplaces, makes use of the popular PAW Patrol character to promote consistency in recycling programs across the company's offices.
Spin Master is committed to a zero-waste goal by the end of 2022 and 50% planned reduction in plastic packaging by 2025.
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