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Innovation Ranking
NewInnovation Ranking – Anheuser-Busch InBev NV/SA
Anheuser-Busch InBev NV/SA (AB InBev) is a producer, distributor, and marketer of beer, alcoholic beverages, and soft drinks. The company’s product portfolio consists of both alcoholic and non-alcoholic beverages that include beer, rum, malt beverages and soft drinks. AB InBev markets and sells these products under various international and local brands, including Budweiser, Aguila, Stella Artois, Beck’s, Leffe, Hoegaarden, Skol, Bud Light, Victoria, Harbin, Corona, Brahma, and Quilmes. The company also holds exclusive rights to bottle, sell and distribute certain...
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Sector Analysis
Super Bowl LVIII – Event Analysis
Super Bowl LVIII Event Analysis Report Overview The estimated annual sponsorship revenue for Super Bowl LVIII is $1.9 billion. There were 25 broadcast deals struck for media rights to show the Super Bowl LVIII across the world. Furthermore, 51 brands partnered with the tournament. The Super Bowl LVIII event analysis report provides a detailed overview of the key facts and events that took place across the competition. The report also identifies the major media and sponsorship players in the market...
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Sector Analysis
NewReady-to-Drink (RTD) Beverages Market Trends and Analysis by Product Type, Pack Size, Pack Material and Segment Forecast to 2028
Accessing the in-depth insights from the ‘Ready-to-Drink (RTD) Beverages’ report can help: Understand the current and future state of the market, allowing businesses to make informed decisions about market entry, product development, and investments Identify competitors' capabilities to stay ahead in the market Identify segments and get an understanding of various stakeholders across different stages of the entire value chain Anticipate changes in demand and adjust the business development strategies Identify potential regions and countries for growth opportunities How is our ‘Ready-to-Drink (RTD) Beverages report...
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Company Insights
Anheuser-Busch InBev – Digital Transformation Strategies
AB InBev Digital Transformation Strategies Report Overview Anheuser-Busch InBev SA/NV (AB InBev) is utilizing several emerging technologies such as e-commerce, cloud, artificial intelligence (AI), digital twins and Internet of Things (IoT) to drive sales and business growth, save costs, and improve production efficiency. The annual ICT spending of AB InBev was estimated at $796.3 million for 2023. A major share of this spending is earmarked for acquiring software, hardware, and consulting services from vendors. AB InBev is involved in the...
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Sector Analysis
Daytona 500 – Event Analysis, 2024
Daytona 500 Event Analysis Report Overview The Daytona 500 had more than 60 sponsorship deals in total, including both the NASCAR Cup Series and the Daytona International Speedway. With the race being NASCAR’s flagship event, brands are eager to be one of the race’s sponsors. The Daytona 500 event analysis report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance, and ticketing. An analysis of the 2024 Daytona 500 is included, and the estimated annual values are...
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Company Insights
Innovation and Patenting activity of Anheuser-Busch InBev NV/SA Q4 2023
GlobalData, the industry analysis specialist, has released its latest company patent databook "Innovation and Patenting activity of Anheuser-Busch InBev NV/SA Q4 2023". The databook highlights patenting activity of the company in terms of growth in filings and grants, regions protected, impact of various themes, sector applicability of technologies protected. It provides contextual analysis of technical peers, their strategy, dominance (Grant share) and their recent activities. This is an on-demand databook that will be delivered upon request. The report will be...
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Thematic Analysis
NewClean Label in Consumer Goods – Thematic Intelligence
Clean Label in Consumer Goods Thematic Report Overview The clean label theme is part of the broader health and wellness movement. It is crucial because a greater number of consumers in both mature and emerging economies are becoming increasingly conscious about leading healthier lifestyles and the impact of what they are consuming. Developments in AI are unlocking new possibilities in ingredient discovery. From a clean label point of view, AI's maturing utility in ingredient discovery could enable consumer goods companies...
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Thematic Analysis
Esports and Sports Sector – Thematic Intelligence
Esports and Sports Sector Report Overview Esports is the fastest-growing theme in the gaming sector. These organized multiplayer video game competitions have enjoyed spectacular growth over the last decade due to enormous numbers of fans filling stadiums to watch live events and many more following them on streaming platforms. The esports market saw a slight decline in 2022, however, it began to recover in 2023 and it is expected that this trend will continue through 2024. The mobile gaming esports...
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Sector Analysis
Deep Dive into Super Bowl LVIII’s Beverage Ads on YouTube
This comprehensive report delves into the advertising strategies of various beverage brands during Super Bowl LVIII, analyzing campaigns from both alcoholic and non-alcoholic companies. It provides detailed insights into the advertisements' content, targeted demographics, and the values brands sought to communicate, such as joy, health, and community. By examining brands like Coors Light, Miller Lite, Budweiser, Mountain Dew, and more, the report evaluates the effectiveness of these strategies through viewership statistics and consumer engagement, highlighting the thematic approaches brands use...