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Sector Analysis
Deep Dive into Super Bowl LVIII’s Beverage Ads on YouTube
This comprehensive report delves into the advertising strategies of various beverage brands during Super Bowl LVIII, analyzing campaigns from both alcoholic and non-alcoholic companies. It provides detailed insights into the advertisements' content, targeted demographics, and the values brands sought to communicate, such as joy, health, and community. By examining brands like Coors Light, Miller Lite, Budweiser, Mountain Dew, and more, the report evaluates the effectiveness of these strategies through viewership statistics and consumer engagement, highlighting the thematic approaches brands use...
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Analyst Opinions
Top Trends in Foodservice – Industry Insights
Reasons to buy the ‘Top Trends in Foodservice’ industry insight report: Analyze the global foodservice trends to understand the market better. Understand the key market players, foodservice operators, consumer needs, and behavior within the foodservice industry. Examine the trends explored in this research report including off-premise dining, social media-driven menus, adult beverage innovation, and tackling food waste. Explore the key trends that foodservice operators can tap to succeed in the foodservice market. How is our ‘Top Trends in Foodservice’ report...
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Analyst Opinions
Snacks Demand Spaces and Top Trends
Reasons to buy the ‘Snacks Demand Spaces and Top Trends’ report: Gain access to the most impactful snacking trends driven by emerging consumer behavior with the help of GlobalData's TrendSights Framework. Explore and identify how to leverage the top trends in snack demand spaces in 2024. Understand consumer attitudes and behaviors based on the "five Ws": the who, what, when, where, and whys. Understand how innovation programs, new product development, and new concepts and ideas fit into - or challenge...
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Analyst Opinions
Net Zero by 2050 – Industrial Decarbonization Gains Momentum (Vol.2)
Net Zero by 2050 Overview Businesses and tech giants globally are focusing on low-carbon products, renewables, and EVs to achieve net zero emissions. Key sectors such as aerospace, automotive, and technology are advancing sustainability through innovations in hydrogen, EVs, fuel cells, and smart energy solutions among others. The “Net Zero by 2050” report outlines decarbonization-related deals value and volume trends, VC investment activity and geographic trends, and leading investors. The report also provides facts and figures related to climate change,...
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Case Studies
Digital Printing – Packaging Case Study
"Packaging Case Study: Digital Printing" explores how digital printing is being utilized by a wide range of brands across all of consumer goods to better align with the rise of Individualism & Expression as a consumer demand. Digital printing is a non-analogue printing technique allowing for short-run, non-linear prints onto a variety of substrates with high definition. Over the last decade digital printing has grown closer to being a viable replacement to mainstream printing methods
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Company Insights
Business of the National Basketball Association (NBA) 2023-24 – Property Profile, Sponsorship and Media Landscape
Explore the following trends and insights from the ‘Business of the National Basketball Association (NBA)’ report: A comprehensive overview and expert insight into the NBA league, which is well regarded as the pinnacle of basketball globally. The sponsorship and media revenue generated for the 2023-2024 season. Break-down of the main commercial deals around each of the 30 competing teams from both a sponsorship and media perspective. Analyze the brands associated with the NBA to gain a competitive advantage. How is the...
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Sector Analysis
Business of the National Football League (NFL) 2023-24 – Property Profile, Sponsorship and Media Landscape
Explore trends and actionable insights from the following data in our ‘Business of National Football League (NFL) 2023-2024’ report: Details of the financial revenue generators across the professional American football league. Ranking of competing teams based on commercial revenue and insights with a particular focus on the sponsorship and media revenue generated for the 2023-2024 season. Analysis of main commercial deals with major sponsors such as Anheuser-Busch, PepsiCo, Verizon, Ticketmaster, Miller Brewing, Coca-Cola, Toyota, BetMGM, Bose, Proctor & Gamble, Geico, Ford, FedEx,...
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Analyst Opinions
Digital Lifestyles – Consumer TrendSights Analysis, 2023
Digital Lifestyles - Consumer TrendSights Report Overview The Digital Lifestyles trend is most relevant in the food, personal care, household care, foodservice, and retail industries. Leading brands such as Nestlé aligns their core strategies to the Digital Lifestyles trend by offering intelligent products and services that can make routines easier. The size of the prize for the trend is very significant if brands aim to gain market share. In 2022, food was the largest market for the trend. The "Digital...
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Sector Analysis
Eastern Europe Foodservice Market Size and Trends by Profit and Cost Sector Channels, Players and Forecast to 2027
Eastern Europe Foodservice Market Report Overview The Eastern Europe foodservice profit sector recorded sales of $80.1 billion in 2022 and is forecast to record a strong CAGR of over 20% during 2022-2027. The Eastern European foodservice industry is witnessing a surge in the adoption of vegan and plant-based diets by consumers. Thus, plant-based menus, featuring innovative alternatives to traditional dishes are becoming increasingly popular. Additionally, restaurants and cafes across the region are increasingly adopting eco-friendly practices to minimize their environmental...
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Analyst Opinions
Digitalization – MegaTrend Overview and TrendSights Analysis, 2023
Digitalization - Consumer TrendSights Report Overview Digital technologies are increasingly enhancing brand operations and providing benefits for consumers in the FMCG space. The benefits include providing increased efficiency as well as improved connectivity across all product categories. The innovations are also increasing convenience for consumers, saving them time, informing shopping choices, and enabling self-expression through social media and products that align with individual values. TrendSights Framework: Digitalization Buy the Full Report for More Insights into the Digitalization Mega-Trend Download a...