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eBay’s Annual Net Revenue (2007 – 2021, $ Billion)

Industry: Online Retail
Current: Company Performance

eBay’s Net revenue in 2021 amounted to nearly $10.42 billion
In 2020, eBay made nearly $8.9 billion in revenues
eBay generates nearly 48% of its revenues from the US

eBay, the e-commerce platform, generated a revenue of $10.42 billion in 2021, an increase of over 17% as compared to the revenue of $8.9 billion in 2020.

eBay segregates its revenue based on geography into USA and International. The geography is determined based on the country in which the seller, platform that displays advertising, other service providers, or customer, as the case may be, is located. In 2021, eBay generated nearly $5 billion or 48% of the net revenues from the US, whereas the international segment generated nearly $5.8 billion or 52% of the net revenues.

eBay being an e-commerce platform earns its revenues when a transaction is made on its platform, advertisements, incentives on transactions, store subscriptions, etc. eBay, thus segregates its revenue based on the type of business activity: Net transaction revenues and Marketing services and other (MS&O) revenues. eBay earns nearly 94% of its net revenue from the Net transaction revenues segment and 6% of its revenue from the Marketing services and other revenues segment.

eBay experiences seasonality in its revenues like other e-commerce companies, with more consumer transactions in the last quarter as compared to other quarters of a given fiscal year.

Net transaction revenues segment primarily includes final value fees, feature fees, including fees to promote listings, and listing fees from sellers on eBay’s platforms. Net transaction revenues also include store subscriptions and other fees often from large enterprise sellers. eBay’s net transaction revenues are reduced by incentives, including discounts, coupons, and rewards, provided to its customers.

Marketing services and other (“MS&O”) revenues segment consist of revenues principally from the sale of revenue-sharing arrangements and advertisements.

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