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Sector Analysis
NewHousehold Products Market Growth Analysis by Region, Country, Brands, Distribution Channel, Competitive Landscape, Packaging, Innovations and Forecast to 2027
This report provides an overview of current household products scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions. The global household products sector was valued at $305.7 billion in 2022 and is forecast to record a CAGR of 3.3%...
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Analyst Opinions
How Changing Lifestyles are Impacting Household Care – Consumer Survey Insights
This report explores consumer tactics to cope with the rising cost of living when it comes to household care purchases, ranging from brand vs retailer loyalty to buying smaller pack-sizes. The report also looks at how these behaviors compare between demographics. Then the report explores which consumer groups are currently looking to trade-up to higher value household care products and the markets where buyers said they're willing to pay more, and where they're looking for cheaper alternatives. Finally the report...
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Case Studies
Downy Infusions Scents – Success Case Study
"Downy Infusions Scents - Success Case Study" is part of GlobalData's Successes and Failures research. It focuses on a brand of fabric conditioner that channelled fragrance to premiumize laundry time. The case study delivers crucial "what?", "why?", and "so what?" analysis to impart valuable lessons that can increase the prospects of a successful product launch. The Procter & Gamble brand of fabric conditioners imparts touch-activated scents to clothes. The range also claims to protect clothes, by strengthening fabrics and helping...
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Consumer Insights
Household and Laundry Care Products – Trend Overview, Consumer Insight and Strategies
This report focuses on consumer spending patterns in the household and laundry care categories. The majority of global consumers are concerned about the impact that inflation will have while also dealing with the pandemic recovery. This report examines the implications for household and laundry care.
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Company Insights
COVID-19 Impact on The Clorox Company, 2022 Update
"COVID-19 Impact on The Clorox Company, 2022 Update", reports key findings as of 27th June, 2022 based on market analysis and brand diversification by industry and geography. Clorox is one of the major companies in the household products and pet care industries. The company has a diverse brand portfolio, and the majority of its sales are concentrated in North America. Although recent geopolitics and rise in inflation pose challenges, the company’s active investment in digitalization, ecommerce, and the future of...
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Company Insights
COVID-19 Impact on Kimberly-Clark Corp, 2022 Update
"COVID-19 Impact on Kimberly-Clark Corp, 2022 Update", reports key findings as of 7th March, 2022 based on market analysis and brand diversification by industry and geography. Kimberly-Clark is one of the leading producers of paper-based household products, globally. The company's product innovations, investing in sustainability and health & wellness initiatives, and exploring sales opportunities in D2C, ecommerce, and social media are expected to enhance its future growth prospects.
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Company Insights
COVID-19 Impact on S.C. Johnson & Son, Inc., 2022 Update
"COVID-19 Impact on S.C. Johnson & Son, Inc., 2022 Update", reports key findings as of 3rd March, 2022 based on market analysis and brand diversification by industry and geography. S.C. Johnson is a privately owned company and one of the leading manufacturer of insecticides, general purpose cleaners and other household products. The company’s consumer business is primarily dependent on Asia with presence across all regions. S.C. Johnson’s established brand presence in one of the fast-growing regions is expected to drive...
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Consumer Insights
Top Trends in Household Care 2022
The household care sector saw its biggest annual growth increase between 2019 and 2020 in terms of volume and between 2020 and 2021 in terms of value. This is mostly due to the surge in demands for cleaning and sanitizing products brought about by the outbreak of COVID-19. While the virus will continue to be a significant health concern in at least 2022 if not beyond, the demand in household care will slow as consumers become accustomed to more regular...
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Case Studies
Smol – Success Case Study
This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. This particular case is regarding household care products that are focused on minimizing their carbon footprint, which had gained a considerable amount of consumer interest. Launched in the UK in 2018, Smol is an independent household care brand created by former Unilever workers. It is an environmentally friendly brand focusing on producing cleaning products with concentrated eco-friendly...
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Sector Analysis
Household Care and Laundry Packaging Trends and Future Course
With a huge and varied range of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. Functionality is one of them and has always been important in the sector since consumers value hassle-free dispensing methods, easy to hold packs or pre-measured solutions that can be applied quickly without too much thinking. However, increasing environmental pressures mean that consideration...
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Case Studies
The Cheeky Panda – Success Case Study
The Cheeky Panda is a producer of household and beauty products, which uses renewable bamboo sources to make paper products. Its green initiatives help it to appeal to consumers who value sustainability, allowing the company to rapidly grow its business despite the COVID-19 pandemic. The Cheeky Panda leveraged its green credentials in order to appeal directly to environmentally concerned consumers; its bamboo toilet paper is produced from renewable sources, with no animal testing. Effective marketing and a strong brand identity...
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Case Studies
Sterilized Society – Consumer Behavior Case Study
Health-attentiveness is fueling concerns about product safety and integrity, and heightening demand for products that can sterilize our environments. The connection that consumers now perceive there to be between hygiene, health, and wellness offers new opportunities for manufacturers to entice consumers to trade up to higher-quality, potentially higher-priced products that protect and nurture them. This report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalData's TrendSights map. The consumer insight offered throughout the report...
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Sector Analysis
Global Household and Laundry Sector Overview – Market Characteristics and Shopping Behavior driving Innovation in the sector
The household care and laundry sector has seen a major increase in value and volume forecasts across the next three years in part due to COVID-19 driving long-term changes in how consumers shop for these products. Premiumization is set to be a key trend for this sector with new innovative products, formula, and solutions are being offered in light of the pandemic and boosting the market's value growth. This report is part of the Sector Landscapes series, which gives an...
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Case Studies
The Laundress – Success Case Study
The Laundress - Success Case Study is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. The Laundress is a premium laundry and home care brand with eco-friendly and plant based products. This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. The Laundress is a eco-friendly and plant-based laundry and home care product that revolutionized...
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Analyst Opinions
Category Packaging Opportunities: Household Care and Laundry
"Category Packaging Opportunities: Household Care and Laundry" explores new packaging formats and value-added features in the household care and laundry categories, using examples from GlobalData's Pack-Track innovation tool. Your key questions answered: What drives packaging innovations in household care and laundry? What notable new formats and value-added features have been introduced in the household care and laundry categories in recent years? Which consumer trends have these packaging innovations capitalized on? How can household care manufacturers use packaging to stay ahead...
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Analyst Opinions
Top Trends in Household Care and Laundry Products 2020
Top Trends in Household Care and Laundry Products 2020, is part of GlobalData's Top Trends series. It examines the key consumer behaviors that are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities. This report outlines the key consumer and innovation trends currently impacting the core categories in the household care and laundry sector: air fresheners, dishwashing products, general purpose household cleaners, laundry care, household paper towels, and pest control. Trends explored in...
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Case Studies
Success Case Study: Lion Look Plus Bathtub Cleaner
"Success Case Study: Lion Look Plus Bathtub Cleaner" is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Lion Look Plus bathtub cleaner in Japan. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products. Lion Look Plus Bathtub Cleaner is one of the top-selling bathroom cleaners in Japan. It delivers time-saving benefits to Japanese consumers with busy...
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Consumer Insights
TrendSights Analysis: Blurring Gender Boundaries
The Blurring Gender Boundaries trend addresses the new concepts that are defying conventional ideas and values related to the lifestyles associated with men and women. Many brands are investing in products that are challenging the standard consumption patterns of both genders. "TrendSights Analysis: Blurring Gender Boundaries" looks at how changing gender roles are being reflected in consumer product choices, with shoppers becoming less inclined to buy products seen as "appropriate" for their gender.
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Consumer Insights
TrendSights Analysis: Personal Inter-Connections
The Personal Inter-Connections trend is related to the incorporation of human relationships into the development of products and marketing campaigns. As social connections become more complex and diverse, brands have multiple opportunities to improve their level of communication with consumers on a more personal level. "TrendSights Analysis: Personal Inter-Connections" explores the usage of social connections as a safe harbor from today's uncertainty.
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Consumer Insights
TrendSights Analysis: Value
Value is an undeniable goal with every purchase, although its importance may vary depending on the shopper and the specific proposal offered by brands and retailers. Consumers tend to develop complex equations where the perceived value of products is a combined result of multiple factors such as price, time scarcity, and convenience. "TrendSights Analysis: Value" examines the details surrounding consumers' desire to get the best deals and how companies can leverage this while maintaining solid profits.
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