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Key Trends in Family Travel: Analysis of family travel flows, key trends and opportunities

GlobalData’s "Key Trends in Family Travel", report provides in-depth analysis of the key family travel markets globally and the trends that are shaping the future of this niche. Detailed commentary is provided on who is going where and why, and how companies can tap into this to better meet their customers' needs.

With hectic schedules, it has become difficult for families to spend quality time together and bond. Moreover, with growing disposable income and a maturing consumer market, families are looking for experiences rather than tangible possessions. Therefore, family travel has immense potential for travel players to offer their services and boost revenues. Globally, family outbound trips reached 300.5 million in 2017.


Saudi Arabians’ family travel comprised 73% of their total outbound trips, followed by China (53%) and New Zealand (48%).

Argentinian family travel accounted for only 6% of total outbound trips in 2017. Argentinians value family, but prefer to travel abroad either solo or in couples to limit household spending due to the depreciation of the Argentine peso against the major currencies such as the US dollar, Brazilian real, and the euro.

According to GlobalData’s consumer survey, parents are likely to favor sun and beach (54%) holidays in the coming year, followed by visiting friends or family (34%) and city breaks (28%).

Reasons to Buy

Gauge which are the biggest and most promising outbound tourist markets for family travel

Understand the demand-side dynamics within the industry to identify key trends and growth opportunities

Direct promotional efforts on the most promising markets by learning from existing successes and our recommendations

Key Players

Shangri-La Hotels and Resorts

Linblad Expeditions

National Geographic


Discover Corps

Cox & Kings

Table of Contents


What is Family Travel?

Family Travel Flows

Insight into Family Travelers

Trends and Opportunities

Trends in Family Travel

In Action: Industry Responses to the Rise of Family Travel


What is the Way Forward?



Terminology and Definitions

About GlobalData


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