Apple Inc (Apple) designs, manufactures, and markets smartphones, tablets, personal computers (PCs), portable and wearable devices. The company also offers software and related services, accessories, and third-party digital content and applications. Apple’s product portfolio includes iPhone, iPad, Mac, iPod, Apple Watch, and Apple TV. It offers various consumer and professional software applications such as iOS, macOS, iPadOS, and watchOS, iCloud, AppleCare, Apple Pay, and accessories. Apple sells and delivers digital content and applications through Apple Store, App Store, Apple Arcade, Apple News+, Apple Fitness+, Apple Card, Apple Pay, and Apple Music. The company has business presence across the Americas, Europe, the Middle East, Africa, and Asia-Pacific. Apple is headquartered in Cupertino, California, the US.

Headquarters United States of America

Address One Apple Park Way, Cupertino, California, 95014


Telephone 1 408 9961010

No of Employees 164,000

Industry Technology and Communications

Ticker Symbol & Exchange AAPL (NASD)

Revenue (2023) $394.3B 7.8% (2023 vs 2022)

EPS XXX

Net Income (2023) XXX 5.4% (2023 vs 2022)

Market Cap* $2,446.9B

Net Profit Margin (2023) XXX -2.2% (2023 vs 2022)

* As of and is in US$

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Install Base

Install Base provides a holistic and a granular view of the IT product/service deployments from leading vendors. Explore IT infrastructure categories, solution and product/service areas deployed by a prospect.

3

IT Services Contracts

Improve competitive bidding with insights into all publicly disclosed IT services contracts for Apple Inc (including IT outsourcing, business process outsourcing, systems integration & consulting and more).

1

ICT Spend & Tech Priorities

IT Client Prospector provides intelligence on Apple Inc’s likely spend across technology areas enabling you to understand the digital strategy.

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Products and Services

Products Services Brands
Mobile Communication and Media Devices Cloud Services iPhone
Personal Computing Products Payment Services iPad
Portable Digital Music Players Advertising Services Mac
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History

History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.

Year Event Description
2023 Others In January, the company postponed the launch of lightweight augmented reality glasses.
2023 New Products/Services In January, the company launched macOS Ventura 13.2.
2023 New Products/Services In January, the company introduced support for Wi-Fi 6E in iPads.
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Competitor Comparison

Key Parameters Apple Inc Alphabet Inc Samsung Electronics Co Ltd Microsoft Corp Dell Technologies Inc
Headquarters United States of America United States of America South Korea United States of America United States of America
City Cupertino Mountain View Suwon Redmond Round Rock
State/Province California California Seoul Washington Texas
No. of Employees 164,000 186,779 98,557 221,000 133,000
Entity Type Public Public Public Public Public
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Executives
Name Position Board Since Age
Arthur D. Levinson Chairman Executive Board 2011 -
Timothy D. Cook Director; Chief Executive Officer Executive Board 2011 -
Luca Maestri Senior Vice President; Chief Financial Officer Senior Management 2014 58
Jeff Williams Chief Operating Officer Senior Management 2015 58
Katherine Adams Senior Vice President; General Counsel Senior Management 2021 -
Non Dignissim Eros Proin vel Convallis 2023 XX
Non Dignissim Eros Proin vel Convallis 2023 XX
Non Dignissim Eros Proin vel Convallis 2023 XX
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