The GlobalData’s Beauty Influencer Platform, which tracks more than 250 leading global beauty experts and their discussions pertaining to the emerging trends, pain areas, new fields of innovation and other popular areas on Twitter, has revealed Dave Lackie, Editor & Founder at Beauty Departure magazine, as the top influencer during the fourth quarter (Q4) of 2019.
Sarah Berryman, a beauty blogger, was ranked second among beauty experts with an influencer score of 73. The UK-based beauty and book blogger Hannah Ween was ranked third with an influencer score of 63.
Among the companies, Sephora has emerged as the most discussed company among the beauty experts, followed by Clarins and Boots UK, respectively. The conversations about Sephora were led by its winter beauty product collection, which includes Winter time eye & face palette with warm neutrals, crystal face palettes and earth eye palettes.
In Q4 2019, ‘Makeup’ emerged as the top trend discussed among the industry experts, followed by ‘Skin Care’, ‘Lipstick’ and ‘Eye Shadow’. The conversation about Makeup was largely driven by the latest collection of makeup products launched by different companies in the market.