Kellogg’s respond to consumer demand for transparency with traffic light labelling

Kellogg’s respond to consumer demand for transparency with traffic light labelling

with traffic light labelling, says GlobalData
Following the news that from January 2019, Kellogg’s are to adopt the traffic light labels to show fat, sugar and salt levels in its products,

Philip Coverdale, Director of Consulting at GlobalData, a leading data and analytics company, offers his comment:

“Transparency over what is in consumer products – both good and bad – is no longer a nice-to-have, but an essential motivator of purchase decisions. Consumers are demanding to know about quality of ingredients, their provenance and their nutritional value.”

More Media