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Banking & Payments: Market Driver Analytics

GlobalData’s Market Driver Analytics database offers insight into numerous banking indicators, including the number of ATMs, POS terminals, credit institutions, bank branches, internet banking penetration, smartphone penetration, and the unbanked population, and covers 73 markets. The database provides key context to the rest of GlobalData's market-level information regarding payments, allowing clients to understand how spending and consumer behavior relate to infrastructure development and access to connected devices.

The database is fed by a combination of secondary and primary research, including B2B interviews with industry players. Forecast data is derived from our proprietary forecasting model, while data for each country is standardized for a consistent view.

Data Characteristics

Launch Year: 2012
Historical Start Date: 2006
Data Coverage: Entities including ATMs, POS terminals, credit institutions, bank branches, internet banking penetration, and smartphone penetration
Regional Coverage: Europe/Middle East/Africa; Asia Pacific; Latin America; North America
Country Coverage: 73
Collection Time: Periodic
Delivery Methods: Data Feed, Cloud


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