Consumer: Beer & Cider Solution (Extended Service)

GlobalData’s Beer & Cider market data is unique, granular and includes historic and forecast volume/value by category. Forecasts cover brand volume to latest year, for all categories by sub-channel and by pack material/type/size.

GlobalData’s research into on-trade and off-trade sales of beverages products uses the same base methodological approach which integrates several research streams and processes. These include reviewing existing data in light of results from our market monitoring tools, conducting exhaustive secondary research and adding in primary research, in particular from industry interviews. Data is then cleaned, aligned for definitions, finalized (including multiple layers of QC review) and has its audit trail fully logged. This process is run from the "bottom-up", with each country undergoing a thorough analyst review at the segment and sub-segment level.