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GlobalData’s Global Ads

Global Ads Platform is a comprehensive source of information of brand-owned communications on social media platforms which include Twitter, YouTube and Pinterest, and paid advertisements from print and television, which enables its users to discover advertising campaigns and brand communication strategies across multiple categories, countries, and media types.

Global Ads Platform tracks owned posts for more than 27,000 companies on social media platforms and paid advertisements from print and television. After an advertisement is identified and initially marked as relevant to the industry, Global Ads team reviews and tags it to a specific category, where possible. As the database is being continuously developed, the scope of hierarchy of companies, brands and products is expanding accordingly.
Please note that Global Ads currently tracks brand-owned posts from identifiable brand-owned social channels, but not advertising placed on social media channels. Metrics such as likes, views or impressions are not tracked; Global Ad Source’s service takes a one-time snapshot of social media activity, and this is not updated.

Data Characteristics

Historical Start Date: Since October 2018
Data Coverage: Over 1.2 million Twitter posts
Over 1 million YouTube videos
Over 250,000 TV ads
Over 780,000 Print ads
Over 27,000 Company handles (Twitter & YouTube) tracked
Regional Coverage: Asia-Pacific; Europe, Middle East & Africa; North America; Latin America
Country Coverage: 146 Countries
Company Coverage: 27,000+ companies
Sector Coverage: 19 Sectors
Mapped to Tickers: No
Point in Time Data?: Yes
Availability of Historic Datasets: Yes
Collection Time: Weekly
Delivery Methods: Dashboards, FTP, MailChimp
Delivery Formats: XLS, XLSX, PPT

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