|Historical Start Date:||1999|
|Data Coverage:||Market size data & forecasts|
|Regional Coverage:||Europe/Middle East/Africa; Asia Pacific; Latin America; North America|
|Collection Time:||Continuous with monthly updates|
|Delivery Methods:||Data Feed, Cloud|
Our database provides historic and forecast volume by category, by pack material/type/size.
GlobalData’s research into on-trade and off-trade sales of CPG products uses the same base methodological approach which integrates several research streams and processes. Additional research with packaging suppliers and product manufacturers is conducted, and results triagulated with known consumption volumes. Processes include reviewing existing data in light of results from our market monitoring tools, conducting exhaustive secondary research and adding in primary research, in particular from industry interviews. Data is then cleaned, aligned for definitions, finalized (including multiple layers of QC review) and has its audit trail fully logged. This process is run from the "bottom-up", with each country undergoing a thorough analyst review at the segment and sub-segment level.
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