Following the news that the Glazer Family are exploring the sale of Manchester United;

Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view:

“The sale of Manchester United could be the most expensive sale of any sporting institution in history, with the fee likely to come to $6 billion. With Liverpool also on the market, likely investors are spoilt for choice. However, Manchester United offers a prestige few other organizations could match.

“Regularly viewed as one of the richest and most valuable clubs in the world, with a brand value comparable to US franchises such as the Dallas Cowboys and the New York Yankees, the club is likely to be sold for an astronomical fee.

“Despite a decade of poor performance on the pitch, the club is still the highest-grossing club, in terms of sponsorship, in the English Premier League. According to GlobalData’s ‘Business of the Premier League’ report, the club generated over $325 million in sponsorship revenue for the 2022/23 season—ahead of rivals Manchester City and almost double that of Liverpool. While the price point may prove prohibitive for an individual, a consortium or investment group may jump at the chance to restore the club to former glories.”