Retail DECODED
Previous edition: 08 Apr 2024
Share article
Get the full version straight to your inbox.
Exclusive access to our best-in-class data & intelligence
Subscribe now
Albertsons revamps loyalty programme
The update changes the previous hybrid reward model for a simpler single points system.
US-based Albertsons Companies has announced a revamp of its 'for U' loyalty programme, aiming to simplify the experience and offer greater value to its 38 million members.
The key changes focus on a streamlined points system, extended earning periods, and an automatic cash-off option for effortless savings.
Simplifying rewards
Previously, the programme utilised a mix of points and other reward structures. Now, a single points system takes the lead.
Members earn one point for every dollar spent on qualifying purchases, with redemptions starting at 100 points for discounts on groceries and gas (where available).
Albertsons is also extending the points-earning and redemption window to two months. This provides members with more flexibility to accumulate points and leverage them for larger savings.
Introducing automatic cash-off
A new automatic cash-off option allows members to automatically convert points into instant savings at the checkout.
The company said this eliminates the need for manual redemption and provides a frictionless way to maximise savings.
Traditional redemption options for groceries and gas remain available for those who prefer them.
Retaining popular features and adding value
The revamped programme retains existing benefits such as personalised weekly deals of up to 20% off, digital vouchers, a birthday treat, and a free monthly item.
“The updated for U loyalty programme delivers tremendous savings and value through a simple points-based system, ensuring that it is easier and more convenient than ever for our valued members to get rewarded for shopping with us,” said Sean Barrett, CMO for Albertsons.
FreshPass: A premium option for dedicated shoppers
Albertsons also offers a premium loyalty programme, FreshPass, for an annual fee of $99, or $12.99 per month.
FreshPass members enjoy additional benefits such as unlimited free delivery on orders exceeding $30, points that never expire, double points on Albertsons' own brands, and exclusive discounts on select products.
Latest news
Dollarama reports 16.1% sales increase in fiscal 2024
The retailer’s net earnings increased from C$801.9m in FY23 to C$1.01bn in FY24.
99 Cents reveals plans to close all 371 store locations
The retailer considers an orderly wind-down the best way to maximise the value of its assets.
MAGRABi Retail Group sees double-digit growth, online sales surge
In a transformative debut year, the group surpasses Middle East luxury retail sector expectations.
UK retail footfall drops 1.3% year-on-year in March 2024
Northern Ireland and Wales saw YoY traffic growth, while England and Scotland had lower footfall during the month.
UK NPCC's intelligence unit rolls out training to combat retail crime
The training is open to all retailers, businesses and organisations representing retailers.
nShift and Loqate partner to boost retailer profits and loyalty
The partners pledge to help retailers get their deliveries to the right destination accurately and on time.
Carousell acquires LuxLexicon to boost luxury bag resale
The deal amplifies Carousell's luxury category growth via an omnichannel strategy and enhanced premium offerings.
Shein became the world's largest apparel retailer in 2023, says GlobalData
After years of secrecy surrounding its financials, Shein’s revenues are slowly coming to light, with new UK accounts showing it achieved £1,121.7m in sales from the end of October to December 2022, confirming it was the 14th largest apparel retailer in the UK in 2022, with a market share of 1.7%.
In our previous edition
Retail Decoded
Waitrose deepens price cuts in bid to regain market share
05 Apr 2024
Retail Decoded
Asda rolls out programmes aiding parents with infants
04 Apr 2024
Retail Decoded
UK shop prices rise at slowest rate in over two years
03 Apr 2024
Newsletters in other sectors
Aerospace, Defence & Security
Banking & Payments
Travel and Tourism
Search companies, themes, reports, as well as actionable data & insights spanning 22 global industries
Access more premium companies when you subscribe to Explorer