The UK-headquartered supermarket chain promises that the programme will provide advantages to parents throughout the journey from pregnancy to toddlerhood, offering expert content and exclusive benefits.

The club's introduction coincides with the April Baby Event, during which customers can discover discounts on a diverse range of products tailored for parents.

Members of the Asda Rewards Baby & Toddler Club will receive 10% cashback in their Cashpot across all baby products.

Additionally, they will gain access to tailored articles for expecting parents and those with children up to the age of five. These benefits are part of Asda's effort to support families through their parenting journey.

Savings opportunities at April Baby Event

The April Baby Event at Asda features discounts on a wide range of parenting essentials, including feeding items, toys, bedding, and toiletries.

Notable savings include reductions on popular products such as the Tommee Tippee Perfect Prep Bottle Maker, Mam feeding essentials, and Medela Breast Pump. Parents can also take advantage of discounted prices on nappies, wipes, and baby toiletries.

Asda's introduction of the Baby & Toddler Club and the April Baby Event reflects its commitment to assisting families, particularly during challenging economic circumstances.

Recognising the importance of affordable baby products, Asda aims to provide value to its customers.

Previous initiatives, including enabling the use of loyalty scheme vouchers on baby formula products, highlight Asda's ongoing efforts to alleviate financial pressures on families.