Consumer DECODED
Previous edition: 11 Apr 2024
Share article
Get the full version straight to your inbox.
Exclusive access to our best-in-class data & intelligence
Subscribe now
Diageo, LVMH fined in France for celebrity alcohol promotions
Diageo and Moët Hennessy Louis Vuitton (LVMH) have been fined in France for recent celebrity campaigns, according to a French addiction awareness association.
Addictions France has revealed a handful of drinks companies have been punished for breaking the Loi Évin, a law that regulates alcohol advertisements.
Singer and actor Lady Gaga partnered with Champagne brand Dom Pérignon, handled by a joint venture between LVMH and Diageo named Moët Hennessy Diageo (MHD), in marketing campaigns for several vintages of the Champagne.
The Paris-based association said Lady Gaga and the drinks majors were sanctioned for the promotion, with MHD receiving a €15,000 ($16,300) fine.
Addictions France added Olivier Lebon, an executive at MHD, was given a suspended €10,000 fine.
A partnership between rapper SCH and French hard seltzer maker Féfé also led to a similar punishment.
Meanwhile, influencer Anna Raverat and vintner Gérard Bertrand were respectively fined €3,000 and €20,000 by the Tribunal Correctionnel de Paris last month following a collaboration set up to promote a rosé wine “Côte des roses”.
Franck Lecas, manager of the Loi Évin at Addictions France, said: “Between influence and incitement, the border is more than porous: in both cases, this amounts to stimulating a behaviour, and not just any behaviour, since it involves alcohol consumption. However, for 30 years, case law has penalised attractive alcohol advertisements that encourage consumption.
“It also systematically condemns any association of alcohol with celebrities. It has not escaped anyone’s notice that content creators are today’s celebrities, especially among younger people. It is time for influencers to realise their responsibilities and stop promoting products that pose health risks.”
Addictions France added legislation on alcohol advertising on social networks is far too vague and the legislator should have established a “clear ban on the promotion of alcohol on social networks”.
Latest news
The road to net zero - the emissions targets of the world's drinks giants
Our rolling guide to the net-zero emission commitments of the world’s largest drinks manufacturers.
Molson Coors to invest $125m in UK production
Molson Coors Beverage Co. is set to invest more than £100m ($125m) in its UK production network over the next five years.
Globus Spirits forms India venture with Carib beer brewer
India-based distiller Globus Spirits and Caribbean conglomerate ANSA McAL are setting up a beer manufacturing and distribution venture.
Eyeing alternatives- meat companies with stakes in meat-free and cell-based meat
We present a guide on how meat manufacturers are investing in plant-based and cell-based alternatives.
McCain acquires Irish frozen food business Strong Roots
The deal, for an undisclosed sum, builds on a deal announced in 2021 that saw McCain buy a minority stake in the business.
France plant-based meat descriptors ban suspended by court for second time
The ruling was meant to come into force on 1 May.
Nestlé to invest €472m in Italian pet-food factory
Nestlé is set to invest €472m ($507m) in a new pet-food factory in northern Italy, according to the country's government.
The 26th Annual International Beer Strategies Conference 2024
GSI Technology, Inc. (Nasdaq: GSIT), developer of the Gemini(r) Associative Processing Unit (APU) for AI and high-performance parallel computing (HPPC) and a leading provider of high-performance memory solutions for the networking, telecommunications, and military markets, today announced that that management is scheduled to virtually participate in the 26th Annual Needham Growth Conference on January 19, 2024.
In our previous edition
Consumer Decoded
Nestlé water plants searched by police in France over plastic residue claims
10 Apr 2024
Consumer Decoded
“It kind of looks like we're stabilising” - Flow Beverage CEO talks co-packing and driving profitability
09 Apr 2024
Consumer Decoded
UK nightclub closures highlight changing Gen Z behaviour
08 Apr 2024
Newsletters in other sectors
Aerospace, Defence & Security
Automotive
Banking & Payments
Medical Devices
Technology
Travel and Tourism
Search companies, themes, reports, as well as actionable data & insights spanning 22 global industries
Access more premium companies when you subscribe to Explorer