Consumer DECODED
Previous edition: 17 May 2024
Share article
Get the full version straight to your inbox.
Exclusive access to our best-in-class data & intelligence
Subscribe now
Kellanova confirms closure of UK cereal factory
Kellogg’s cereal maker Kellanova has confirmed it will close its factory in the UK city of Manchester.
The announcement today (16 May) came three months after the US group indicated the site in Trafford Park was being lined up for closure.
In a statement, Kellanova said the move would lead to the loss of around 360 roles.
The plant produces Corn Flakes, Rice Krispies and Coco Pops for retailers in the country and in Ireland.
“We remain clear there isn’t a long-term future for the site. It’s laid out in a way that made sense in the 1930s, with food travelling up and down six floors in a legacy manufacturing process. What’s more, we only use half the space in the buildings and the investment required to maintain the factory in the coming years is simply not viable,” Chris Silcock, the MD of Kellanova’s UK business, said.
The Coco Pops maker employs around 1,000 staff across its UK headquarters in Salford and its factory in Wrexham in north Wales.
Kellanova said it “aiming to retain production volumes” carried out at the Trafford Park site in the UK. “Further information about this will be shared later this year,” the statement read.
Mick Murray, an area organiser for trade union Usdaw, said: “Usdaw has engaged in meaningful consultation talks with the company, where we interrogated their business case. Regrettably it became clear that the site is not fit for purpose and unable to accommodate modern manufacturing processes.”
When Kellanova first announced the plans to close the site, it also set out plans to shut a factory in North America.
The company said it wanted to reorganise its frozen supply chain network in North America to improve the productivity of its operations in the market.
Latest news
UK pub group Marston's to sell “non-core” sites
Marston’s has been working to reduce its debt pile in recent months amid macro-economic headwinds.
UK watchdog confirms “extra control measures” over Indian spice imports
The UK’s Food Standards Agency (FSA) has confirmed it has implemented “extra control measures” on Indian spice imports following a recent contamination scare.
Saputo transition, Premier's volume uptick, Lactalis alt.-milk play, Nestlé pet thrust - Just Food's week in data
Each week, Just Food bring you a snapshot of the news through data.
Dessert Holdings acquires Kenny's Great Pies in all-US deal
US-based Dessert Holdings has acquired local peer Kenny’s Great Pies from investor Kaho Partners.
US proposes to ease restrictions on marijuana
Marijuana is already legalised for adult use in 24 US states. Seventeen states had already approved its use for medical purposes.
Les Grands Chais de France to shut Langguth facility
The group said Langguth’s Traben-Trarbach site is not “competitive on its own” and has decided to close the plant.
Italians drinking less wine but not leaving category - data
Wine consumption in Italy fell in 2023 but the number of drinkers did not, according to the Unione Italiana Vini (UIV) Observatory.
In our previous edition
Consumer Decoded
Distillers' carbon-cutting sparks trials of hydrogen fuel
16 May 2024
Consumer Decoded
Argentina winemakers talk inflation, exports and future of Malbec
15 May 2024
Consumer Decoded
Lost in a haze: North American craft beer searches for mojo
14 May 2024
Newsletters in other sectors
Aerospace, Defence & Security
Automotive
Travel and Tourism
Search companies, themes, reports, as well as actionable data & insights spanning 22 global industries
Access more premium companies when you subscribe to Explorer