The move builds on Lidl's existing commitment to sourcing all its fresh pork from British producers.

The investment comes at a crucial time for the industry, which has faced recent challenges such as rising production costs, a ban on EU pork imports by China, and a shortage of butchers.

These factors have resulted in a backlog of healthy pigs and financial strain on producers.

Lidl's plan tackles these issues through a three-pronged approach focused on sustainability, animal welfare, and producer support.

Sustainable pricing for a stronger supply chain 

Lidl is introducing a new ‘Lidl Pork Standard’ that utilises an open-book costing model.

This transparent system allows producers to share their on-farm costs with Lidl, ensuring they receive guaranteed minimum purchase volumes and a fixed profit margin.

This collaborative approach fosters a more sustainable pricing model for the entire pork supply chain.

Enhancing pig welfare

Lidl is committed to improving the well-being of the pigs it sources.

The company is funding research projects that mimic natural pig behaviours such as rooting and chewing to further enhance animal welfare.

Additionally, it utilises innovative 3D camera technology to monitor and improve enrichment interactions for the pigs.

Reducing environmental impact

Lidl said it recognises the environmental impact of pork production and is investing in assessing and reducing the carbon footprint of all farms within its pork producer group.

Furthermore, Lidl is allocating more than £250,000 to improve river health and water quality in at-risk areas.

Additionally, Lidl said it is committed to achieving deforestation-free soy sourcing by the end of 2025.

This investment builds on Lidl's previous support for the industry in 2022, when it increased prices paid to farmers on three separate occasions to help them weather volatile market conditions.

The National Pig Association, along with representatives from Cranswick and Pilgrim's Europe, all welcomed Lidl's investment and commitment to a sustainable British pork industry.

Lidl's proactive approach positions it as a leader in responsible sourcing and sustainability within the British food industry.

This £500m investment is part of its broader £15bn commitment to the British food sector between 2020 and 2025, exceeding initial projections by £2bn.