pills

Sport DECODED

Previous edition: 15 May 2024
Share article

Get the full version straight to your inbox.
Exclusive access to our best-in-class data & intelligence
Subscribe now

Pragosport snaps up Czech league's global betting streaming rights

The Ligové Fotbalové Asociace said that following a two-round tender, Pragosport submitted the best financial offer.

The Pragosport Czech Republic media rights agency has secured international betting streaming rights to the top two domestic soccer leagues for the next five years.

The deal unveiled by Czech league soccer’s Ligové Fotbalové Asociace (LFA) governing body covers the top-tier Chance Liga (named as such for sponsorship reasons) as well as the country’s second division between the start of 2024-25 and the conclusion of the 2028-29 campaign. Rights apply worldwide, aside from in the Czech Republic itself.

Following a two-round tender, Pragosport submitted the best financial offer and came out on top of several other bidders.

The LFA body has claimed the contract will bring in revenue “of lower tens of millions of Czech crowns to Czech professional football annually.”

Late April saw betting company Chance named as the title sponsor of the top two Czech soccer divisions, also for the next five seasons.

The firm, owned by Tipsport, was awarded the rights after submitting the highest offer in a tender launched by the LFA in March.

Domestic media rights for the next five seasons, meanwhile, are held by O2 TV.

Latest news

Bundesliga International strengthens APAC leadership team

The league has said the strategic restructure will allow for more focused and deeper market growth in key Asian markets.

VNL partners with Vodafone to broadcast stats globally via 5G

The deal will see technology used to track plays, points, and performance statistics.

BBC confirms deal with TNT to retain FA Cup rights through 2028-29

The broadcaster will show two matches from each round up to the quarter-finals, one semi-final, and the final.

ARC brings Seat Unique on board in ticket and hospitality partnership

Seat Unique will manage the online premium ticket and hospitality sales for all 16 racecourses owned by ARC.

PFL brings in Chioditti as new business chief

He joins the MMA promotion after stints at Endeavor Streaming and the NBA.

SFL awards domestic media rights to Swisscom, SRG SSR

Swisscom-owned Blue Sport will broadcast all Swiss Super League matches with SRG SSR showing one game per week.

DFB in Klarna tie-up ahead of hosting Euro 2024

The German soccer body has allocated Klarna advertising rights across the men's national side.

Tackle future disruption with thematic intelligence 

Navigate the key forces shaping your industry – from AI to ESG, we have all the insights you need to guide your decision making.    

Book a Demo

In our previous edition

Newsletters in other sectors

Travel and Tourism

Hyatt opens first hotel in Zimbabwe
15 May 2024

Explore our market-leading Intelligence Centers

Still looking?

Search companies, themes, reports, as well as actionable data & insights spanning 22 global industries

Explorer

Access more premium companies when you subscribe to Explorer