Sport DECODED
Previous edition: 17 May 2024
Share article
Get the full version straight to your inbox.
Exclusive access to our best-in-class data & intelligence
Subscribe now
Volleyball World in significant five-year 1xBet tie-up
The brand has now become a global betting partner of the commercial volleyball entity.
Volleyball World, the sport’s commercial vehicle, has today unveiled its first global deal with a betting firm, through a five-year tie-up with sports betting operator 1xBet.
The deal encompasses both volleyball and beach volleyball events - the Volleyball Nations League (VNL), Volleyball World Championships, and Club World Championships, as well as the Beach Pro Tour (BPT), and the Beach Volleyball World Championships.
1xBet, registered in Cyprus, will be able to leverage Volleyball World’s digital platforms and branding throughout live events during this partnership.
Finn Taylor, chief executive of Swiss-based Volleyball World, said: “This partnership represents volleyball’s first-ever global betting sponsorship and is a response to the sport's rising popularity. We are confident that 1xBet's global reach will assist us in connecting with new audiences, driving the commercial growth of volleyball, and further promoting the sport.”
1xBet, meanwhile, has described the half-decade agreement as “important to our global strategy to support sports.”
Last year, 1xBet had a partnership in place with the Professional Fighters League, the US-based mixed martial arts series.
Earlier this week, meanwhile, Volleyball World unveiled a partnership with telecommunications giant Vodafone for the Women’s VNL Pool.
Volleyball World was created as a joint venture between the FIVB volleyball global body and CVC Capital Partners, in early 2021, essentially becoming the sport’s commercial entity.
Latest news
Deal Focus: BBC retains FA Cup rights package through 2028-29
A deal keeping action from the prestigious soccer competition free-to-air has been struck with rightsholder TNT Sports.
Brazil awarded 2027 FIFA Women's World Cup
The country's bid secured 119 votes amongst the 211 FIFA national federations, fending off a joint European submission.
DFB renews with major partner Volkswagen until 2028
The car brand will continue to serve as a premium partner and training kit sponsor of the German national teams.
WBD-Disney-Fox joint streaming service to operate as Venu Sports
Pronounced venue, the service will launch later in 2024.
IOC and Netflix partner to launch docuseries for Paris 2024
The IOC is enhancing its non-live content strategy as it seeks to engage audiences outside of the Olympics.
EBU gives new roles to experienced trio in sports division
Andreas Aristodemou, Frédéric Sanz, and Jean-Baptiste Casta will take up new leadership positions from June 1.
Spalding retains key Euroleague ball supplier contract until 2027
The brand will continue to supply balls for the EuroLeague, EuroCup, and Next Generation competitions.
In our previous edition
Sport Decoded
Explainer: Do NFTs still offer value for the sports industry?
16 May 2024
Sport Decoded
Bundesliga International strengthens APAC leadership team
15 May 2024
Sport Decoded
Roku snaps up exclusive MLB Sunday game package
14 May 2024
Newsletters in other sectors
Aerospace, Defence & Security
Automotive
Travel and Tourism
Search companies, themes, reports, as well as actionable data & insights spanning 22 global industries
Access more premium companies when you subscribe to Explorer